The type of brief that we have for our music video is two briefs. The first brief our music video falls under is 'Formal Brief'. The reason why our brief is partly formal brief is because our client knew exactly what he wanted in the music video, therefore he gave us a description on the ideas the wanted to contain the music video and what style he wanted the music video to be to portray his image. The reason why our music video is partly informal is because we didn't have formal meeting in an office with numerous of documentations that had top be signed. The only documentations we had was the release forms for our artist to sign
Technical Specifications (E.g. FPS, Aspect Ratio and Quality of the final product)
What we used in our music video is:
- Rule of thirds and composition: We used rule of thirds in our music video, the way we used rule of thirds is by not just filming our artist in the middle of the grid but on the lines.
- Steady and smooth movement: The movement throughout our music video was steady and smooth, the reason why it wasn't un-steady is because it wouldn't have been presentable and professional. The only time the camera was unsteady is when we was doing tracking shots and when the artist himself moved the camera to the sky to link the visuals with image, however it was all still smooth.
- Dominance of close ups and expressive angles: We used a numerous amount of angles within our music video to make the music video look more interesting. We used a lot of close up to show that 'Fegs' is the artist and the song is revolved around him. We used low angles to show dominance in our artist.
- Base Track (Lip-Syncing): Lip-syncing was one of our biggest priorities in our music video because we had to match up the image with the vocals.
Style of Product
Marketing Competition
Marketing
Use of product
Use of product
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