Task 1B - Prep Work: Case study Indie artist (Arctic Monkeys)

Case study: Indie Artist

Arctic Monkeys:
Brief background:
The Arctic Monkeys is an English rock band and they was formed in 2002 in Sheffield. The members in the band are Alex Turner (Lead singer/ Lead guitarist), Matt Helders (plays the drums and vocalist), Jamie Cook (lead and rhythm guitar) and Nick O'Malley (backing vocals and bass guitar). There was a fifth member in the band named Andy Nicholson, who was a bass guitar and backing vocals but he left the band in 2006.

Their image:
Do i wanna know? - 2013
This music video is not a normal music video because it challenges conventions because of the fact the band isn't in the video, you can't see them lip-syncing, all you can see is he music lines moving to the beat of the song and the lyrics, this is called rhythmic editing. However those lines form narrative because they become images of women in shorts and low cut tops which sexualises women.The music video is abstract because it's very unusual and challenges conventions.


 The Arctic Monkeys have released five studio albums called 'Whatever people say i am', 'That's what i'm not' which was made in 2006. 'Favorite worst nightmare' which was made in 2007 'Hamburg' was made in 2009, 'Suck it and see' was made in 2011 and 'AM' was made in 2013.The track 'Arabella' has little section of narrative at the beginning showing a woman in her lingerie, which sexualises women for men. In this music video there is lip-syncing and it shows the band playing their instruments in the video. The video is abstract because in some parts their would be fast pace editing then it will slow down and the become still at a certain beat, which is rhythmic editing. Also uses montage because there is jump cuts within the video. Also unusual because this track was made in 2014 where most music video have colour but the whole music video is in black and white.

In conclusion i believe the band grew more as the years went along because more people started to know them and listen to them more. Also i don't think they have changed their image because of the fact with all their music videos they have kept to the same theme, for an example nearly all of their music videos are black and white, which is unusual in the modern era times, they sexualise women a lot exactly like they was doing in music video in the 1930's and they hardly have a music video for each one of their songs.

Task 1B - Prep Work: Case study Major artist (Beyonce)

Case Study: Major Artist

Beyonce: 

Brief background: 

Beyonce Knowles was born on September 4th in 1981 in Houston. Beyonce also known as 'Queen B' is a singer, actress, writer and performer. Beyonce started singing when she was very young. Beyonce started her career in 1997 and that is when she formed a group called 'Destiny Child' with Kelly Rowland, Nina Taylor, Nikki Taylor and Latavia Roberson. Before Beyonce's father, 'Mathew Knowles', created this group Beyonce would compete in different events and win them because of her talented abilities of dancing and singing.

Her image:
'No, no, no' - 1998
In this music video, which was Destiny Child's first single, has a narrative at the beginning of the song introducing Destiny Child to the stage to sing 'No, no, no'. This music video also has choreography, and also they're close up on the girls then there will be a close up of the men around watching them, this is called sexualising women and this has been going from the early times when music videos started. The setting in is in a club with people dancing around them and people watching them. The body language reflects the lyrics to the song. The meaning of the song is that they know the guys want them but they will be saying no but they are really saying yes, and the reason why the body language resembles this is because the men are constantly staring at the women and in different shots the men are really close to the women. This reflected on their image because the looked innocent and sexy and to prove that a lot of men want them.
This type of style of music would relate to a young adults 18+ and an audience thhat likes to listen to slow R&B.

In 2006 the group Destiny Child broke up and Beyonce became a solo artist. However made her first track as a solo artist before the group split up. The track was called 'Dangerously in love' and this was made in 2006. Her other two major solo hits were 'Crazy in love' and 'Baby boy' and with these songs Beyonce won 5 Grammy awards. Beyonce did become depressed after the group broke up because of how they broke up and this lasted for 2 years. Throughout Beyonce's life she has been doing interesting things, such as she performed for the Obama's family on 6th February in 2009. She met her husband, Jay Z who she is now happily married too with a daughter named Blue Ivy. She released a document called 'Life is but a dream', in this documentary it reveals her personal life and what she went through giving birth.

In the music video 'Crazy in love' portrays Beyonce from being to a good, kinky girl to a bad fierce girl. In the middle of the music video she is trapped in a car that she sets on fire and walks into the scene a different person because of the fact she was wearing more innocent clothing and colours such as white which represents innocence therefore she was an innocent girl, but after she sets the car on fire she comes out a more bad fierce women and now she calls herself 'Sasha Fierce'. She transformed from young teenager to a grown woman. This music video also sexualises women because of how they are dressed and portrayed and this will attract male audiences. This music video has the conventions of lip-syncing, choreography and montage.


People started to say that Beyonce, Sasha Fierce is a demon possession. Beyonce quoted saying 'When i see video of myself on stage or TV i'm like "who is that girl". That's not me, i wouldn't dare to do that' here she is saying that she is not Sasha fierce of stage but when on stage she is. She also said 'I created my stage persona to protect myself, so that when i go home, i don't have to think about what it is i do. Sasha isn't me' here she is saying that Sasha Fierce is her shield and protects her from what she does. The song 'Diva' which was made in 2008 portrays Sasha Fierce. It has narrative at the beginning of her smoking and walking then the track starts with her lip-syncing and there is also choreography. The song is show that she is a Diva and shes explaining how far she has gone get where she is now.

Beyonce's recent album called 'Lemonade' 2016, this album portrays on how her husband Jay Z cheated on her. This album sold so quickly because it related to so many women around the world. It had over 500,000 sales. This re[resents the affair because in the track 'sorry' she says 'looking at my watch he should have been home, today i regret that night i put that ring on, he always got the fucking excuses', This relates to her other album named 'Beyonce' when rumors went around that Jay Z cheated on Beyonce and this was when Beyonce's sister 'Solange Knowles' attacked Jay Z in the elevator and 2 years later she makes another album representing the same thing. In this music video there is a narrative at the beginning as like she is talking to Jay Z because she say 'So now what you going today now that you've killed me' this is a metaphor for trying to say he's hurt her so badly it's like he has killed her. This video is different because it has been made in an modern era but the whole music video is black and white like old music videos e.g.Nat King Cole - Firm fram sauce.


In conclusion it is very clear that Beyonce has gone through drastic image change from being a good innocent kinky girl, to being Sasha Fierce woman. The reason why she has done this is to keep up with her audience's and her fans because of the fact the modern era focuses more on visual image rather than the soundtrack. When she went through her image stage in 2008 people started to see her has more sexy, more fierce and more like a diva. This is an example of women being sexualised and portrayed in a provocative way for the men's appeal therefore this relates to the modern trait. Furthermore Beyonce's image changes reflected on what was actually going on in her personal life as well as to please the audience.

Reference 
https://www.youtube.com/watch?v=OHnOKUTwinE

http://www.musicbusinessworldwide.com/beyonce-making-fewer-album-sales-count-single-handedly-saving-jay-z/

http://www.biography.com/people/beyonce-knowles-39230#early-life

2000's Music Video - The history of music videos

In the modern era;2000's music videos are extremely different to music videos in 1945.Lady gaga made a song called 'Marry the night in 2011 and the reason why it is different to other videos is because the narrative is longer than the actual song. The narrative is 8 minutes long talking about her life and the song is 5 minutes 50 seconds. This is very different because a lot of artist tent to not talk about their personal life, they tend to present a fake image to their audience and to give the audience what they want to see. This proves that time has changed because the artist focuses more on their music video. The music video has become more important than the actual song and the song has become the soundtrack of the music video. This video has conventions such as lip-syncing, choreography, abstract and it has hyporeality. The reason why it is hypo reality is because hospitals are not like that in reality. The reason why this music video is abstract and unusual is because it has a lot of unusual scenes that doesn't relate with the song and also at the end she is in red not showing her face, surrounded by fire. This music video is a performance, the artist doesn't want to just present herself as a pop star, she wants to show that she is artistic and an actor.

A music video is a visual representation of the artist in order to promote the track and the artist but it is used to create a fake image of the artist mainly sometimes as performance of narrative.. In music videos they have conventions so people know that it is a music video such as: narrative, choreography, hypo reality, lip-syncing and montage. However some videos in recent era’s challenges conventions, such as a song made by Sia called ‘Elastic Heart’ that was made in 2015 doesn’t have narrative because the music video is a man and a child dancing in a cage using a dance choreography. In this music video there is rhythmic editing because they’re dancing to the beat of the music and they’re dance was telling a story through body language. The reason why this video uses hypo reality is because the girl not actually is there; it could be in the man’s imagination.

However in 1945 there was track made by Nat King Cole called ‘From the sauce’, which was in black and white because of the time and era it was in. In this music video it shows the artist, it also shows the people that are playing the instrument for the soundtrack. It has lip-syncing which is a music video convention, narrative, costume, setting and hypo reality because he is watching himself on a scopitone lip-syncing the same song he was singing at the time. This is called intertextuality because it was a music video within a music video. Also it was sexualising girls because there was close up on girls legs to provoke males. A music video is a short film or video that accompanies a complete piece of music and most commonly a song.

Summer Music video

Shooting Schedule

Shooting schedule from Micheal Victor

Call Sheet re-submission

Cast and crew call call sheet template micheal from Eunice Gardiner

Shot list re - submission

Shot Number	Angle shot type	Movement	Notes
1	Close up	Close up of the doll	The camera A is canted angle
2	Close up	Close up of the characters eye	Cross dissolve with the next movement
3	Close up	Close up of the dolls eye	The doll’s eye is a button and it cross dissolves with the human eye
4	Mid shot	Mid shot of the voodoo doll being held	Cross dissolve from the first close up shot
5	Mid shot	Mid shot of a necklace with a star	The camera is panning which makes the chain move side to side
6	Mid shot	Mid shot of the bible	mid shot of the bible burning in flames to show something is evil and against religion
7	Long shot	Long shot of characters around the fire to throw the voodoo doll into the fire	The camera movement that is being used is panning to show the fire rotating