Task 1B - Prep Work: Case study Indie artist (Arctic Monkeys)

Case study: Indie Artist

Arctic Monkeys:
Brief background:
The Arctic Monkeys is an English rock band and they was formed in 2002 in Sheffield. The members in the band are Alex Turner (Lead singer/ Lead guitarist), Matt Helders (plays the drums and vocalist), Jamie Cook (lead and rhythm guitar) and Nick O'Malley (backing vocals and bass guitar). There was a fifth member in the band named Andy Nicholson, who was a bass guitar and backing vocals but he left the band in 2006.

Their image:
Do i wanna know? - 2013
This music video is not a normal music video because it challenges conventions because of the fact the band isn't in the video, you can't see them lip-syncing, all you can see is he music lines moving to the beat of the song and the lyrics, this is called rhythmic editing. However those lines form narrative because they become images of women in shorts and low cut tops which sexualises women.The music video is abstract because it's very unusual and challenges conventions.


 The Arctic Monkeys have released five studio albums called 'Whatever people say i am', 'That's what i'm not' which was made in 2006. 'Favorite worst nightmare' which was made in 2007 'Hamburg' was made in 2009, 'Suck it and see' was made in 2011 and 'AM' was made in 2013.The track 'Arabella' has little section of narrative at the beginning showing a woman in her lingerie, which sexualises women for men. In this music video there is lip-syncing and it shows the band playing their instruments in the video. The video is abstract because in some parts their would be fast pace editing then it will slow down and the become still at a certain beat, which is rhythmic editing. Also uses montage because there is jump cuts within the video. Also unusual because this track was made in 2014 where most music video have colour but the whole music video is in black and white.

In conclusion i believe the band grew more as the years went along because more people started to know them and listen to them more. Also i don't think they have changed their image because of the fact with all their music videos they have kept to the same theme, for an example nearly all of their music videos are black and white, which is unusual in the modern era times, they sexualise women a lot exactly like they was doing in music video in the 1930's and they hardly have a music video for each one of their songs.