Task 2b and 2c

Meeting the client 17th April

It is very important to have a meeting with your client. After you have read the brief and understood what the client wants you would have to have a meeting with him/her to ask any questions that you have to ask in areas that you don't understand in the brief. Also having a meeting with the client doesn't just help you to understand what the client wants but it also educates the client on what they need to know because what they ask for they may not get. For an example the client wants you to make a ident using stop motion but they would probably want it to be a minute long, that is you opportunity to educate the client as media students that and an ident shouldn't be a minute long. It should be most 30 seconds and also to let the client know that stop motion takes a long time to produce because you would have to take a numerous amount of pictures in order to fill up 30 seconds. You can also ask the client about the budget because you would have to know if you would need more money because you would have to travel to the locations that you would have to shoot whether you drive the money would be for petrol r whether you take public transport you would have to pay for train or bus if your over 18. 
The whole point of the meeting with the client is to understand fully what they would like and to see if you can try persuade the client into wanting something different and better if you feel like your idea will be more successful than what they originally pictured. 

Degree of discretion in interpreting brief 
in terms of the degree of discretion we worked very well with the client in the sense that we where working together and he didn't really restrict us from any of the idents that we put across to him even though we were changing some parts of the brief such as the timing for the idents. the client seemed to like our ideas but he didn't really like the way we were going to use our time to do the production so he suggested that we do it a different way which would be more effective for us as a group plus it gives us more time for contingence just incase we go over time on 1 ident we have time to fix it before the deadline.

Constraints (Legal, Ethical and regulatory)

As a group, we were commissioned to write a reflective article with detailed explanations of how and why the following below need to be taken into account.

Copyright:

The Copyright Act is a UK copyright law from 1998, which gives the originators of musical, artistic and dramatic material the right to control the way in which others use their material.

Copyright is an essential thing, which would need to be taken into account. It is the legal right to use certain material, and the reason why our group would need to consider this is because, if we were to use certain material without the given permission from the originator, the originator could then take legal actions against our group. Copyright could include material such as music, the logo for, the college, etc. In order to avoid this, we will have to make sure that we have permissions to use any sort of audio material from the originator, and with regards to the logo, we will have to make sure that the college is aware that the logo will be displayed on-screen.

Use of under 18s in the video:

The Children Act 1989 is an act from 1989, ensuring that the children are safely guarded and that their welfare is promoted by parents, organizations, etc.

Use of under 18s in the group we would need to consider as a group. This would require our group to carefully organize when we are going to shoot; paying close attention to things such as time and location. This would need to be considered because since the people that will be participating in the video will be under the age of 18, there will be a limited amount of time in which they will be legally allowed to work. In order to work around this limitation, we will need to make sure that we have a rough idea at least, if not a set idea, of which days which ident is going to be recorded, how long it is going to take to record each ident, and have a contingency plan, in case we would have to come back to a previous ident to re-shoot and improve that ident.

Discrimination of Ethnicity:

The Equality Act 201o is an act that stops the act of people being treated unfairly as a result of their age, gender, ethnicity, religion, etc.

Discrimination of Ethnicity is a thing we would have to consider as a group. This sort of thing has to do with disregarding or nationalities. We would need to consider this because if we were to include certain nationalities, and discriminate others, people within the nationality discriminated could take racist offence. To avoid this, we would have to incorporate ideas that gives the impression to the audience that everybody is welcome, and no ethnicity is disregarded.

Gender:

Gender is another thing our group we will have to consider, being careful that we are not promoting just the masculine aspects/events that take place at the college, likewise with the feminine aspects/events that take place at the college as well. The reason why we would have to consider this is because we wouldn’t want the audience we’re targeting to get the impression that we provide enrichment activities for one gender over the other. It is likely and completely normal that a certain activity could attract a certain gender in comparison to the other, such as dance, which could mainly attract the females, but in order to make it look as if we consider everyone, as well as promoting the feminine aspects, it is essential that we promote the masculine sort of activities as well, such as football, basketball, etc.

Religious Belief:

 

The Equality Act 201o is an act that stops the act of people being treated unfairly as a result of their age, gender, ethnicity, religion, etc.

Lastly, religious belief is another thing we would have to consider as a group. Again, this is as important as the discrimination of ethnicity. Although the college is called ‘Christ The King’, we will still have to be careful that we are not giving an impression to the audience that we pay attention only to the Christian/Catholic race, but that we also welcome people from other religions, such as Muslim.

Amendments to proposed final product
Amendments we could have made to the final product after talking with our client include things such as spending more time developing our initial ideas to tie in more with each other. For example adding extra connotations and iconography relating to the college, this will therefor give our audience a better understanding of the product as well as giving it more of a professional flair.
Also, we could have taken more into consideration what the client originally wanted as his idea for the ident. Although we used the main characteristics e.g. colour, we could have added more to reflect his vision as well as ours.
Secondly, we could have given our overall theme of idents a stronger bond, for example each ident tying in and acting as branches to the overall theme, this is an essential point as this is what makes each individual ident, identifiable to the key main theme.


















Amendments to budget

The Budget is key to the production this will cover props lighting equipment, Transport, locations and other. the food is one of the most consistent budget payments as this will cover lunch breaks transport will have a budget and the props.

Transport:  to London, on site transport free oyster. 

Food: £150 cover all client needs 

Props: £20 maximum 

Camera and Lighting Equipment:

DLSR: £200 to £600
Lighting Kits: £100 to £700
Props: Basketball £12, Canvas £2 Canvas stand £20, Masks £7.25 - £25.07 Costumes 

The budget will worked with a team to fill the profit equally this way it is organised and we can keep track of all of our resources we have used. locations are free as we are filming. Underneath is the London underground travel costs they show the zones and the prices for adults and children this is a quick route for transport in London.

Zone 1	£4.90	£2.40	£2.40	£2.40
Zone 1 & 2	£4.90	£2.40	£2.90	£2.40
Zone 1 To 3	£4.90	£2.40	£3.30	£2.80
Zone 1 To 4	£5.90	£2.90	£3.90	£2.80
Zone 1 To 5	£5.90	£2.90	£4.70	£3.10
Zone 1 To 6	£6.00	£3.00	£5.10	£3.10
Zone 2 To 6	£5.90	£2.90	£2.80	£1.50

Buses

Pay as you go for £1.50 with contactless or Oyster on all London buses that display the red roundel shown here.

Touch your contactless card/device or Oyster card on the yellow card reader when you board the bus. Don't touch out when you get off.

You can travel on all buses in London that display the red roundel (illustrated above) if you have a:

• Travelcard or Bus & Tram Pass on your Oyster card
• Paper Day Travelcard
• One Day Bus & Tram Pass                 
• This is from the bus website from London transport this gives you the cost of bus travel with an oyster. 
• https://tfl.gov.uk/fares-and-payments/fares/bus-and-tram?intcmp=14944#on-this-page-0

Amendments to conditions

The brief: CTK are planning to launch their own digital TV channel for promotional videos for prospective students. They approached you to research and produce a suite of Idents to brand their channel targeting 15-19 years students of both genders from SE London.  You will have to consider the requirements of your client and work closely with them to fulfil the promotional purpose of the product. You will need to negotiate and agree a theme and design for a suite of 4 seasonal Idents that establishes consistency in the brand identity of the channel and appeals to its target audience, encouraging them to consider CTK as a place to study.  You must plan and produce the suite of idents that use stop motion animation and/or live video, negotiating creative changes with the client deliver to the project to deadline that fulfill the brief. Each Ident should be approximately 30 seconds and you will initially have a budget of £50.

Amendments to Conditions

we had a meeting with the client to talk about the conditions of the 4 idents that we are creating for the CTK youtube channel. in this meeting we went over the different ideas that we had generated. we had 4 idents that we planned to be 20 seconds each but on the brief it states that we needed 4 idents that are about 30 seconds each, because we are doing live action with a lot animation in it we had to talk to the client and explain that because of all the editing needed we wouldn't have enough time to complete a set of 4 idents that last 30 seconds in that manner. after some time of discussing this the client agreed to allow us to make our idents 20 seconds.


Pitches

Pre Production

NIGEL - The Budget 

The Budget is key to the production this will cover props lighting equipment, Transport, locations and other. the food is one of the most consistent budget payments as this will cover lunch breaks transport will have a budget and the props. 

Transport: £40 to London, on site transport free oyster. 

Food: £150 cover all client needs 

Props: £20 maximum 

Camera and Lighting Equipment: free student project. 

This will be the budget costs as everything else will be free as this is a collage project and do not have access to mainstream companies to help filming such as Sky, ITV and Channel 4. 

The budget will worked with a team to fill the profit equally this way it is organised and we can keep track of all of our resources we have used. locations are free as we are filming.

DANIEL - The Treatment

My idea for the 30 second ident for CTK is to promote their ethos. Their ethos is 'graces', and every letter is abbreviated. Graces is short for Grit, Respect, Assurance, Curiosity, Endeavour, and Self-Control. The way I wanted to incorporate this into an ident was by giving each letter, along with appropriate footage that matches each letter a total of 4-5 seconds.
The ident will begin by having the CTK logo appearing on the screen for literally one second only, then immediately after, the first letter, 'G, appears in big and bold writing. Then that letter will fade out, and the footage for the letter 'G' will appear and play for about 3-4 seconds on screen. So, for the letter 'G', which is for the word 'Grit', you will see footage that displays students in the college being courageous, passionate and brave. This will then apply for the remaining letters.

When the letters appear on screen, they will appear in white writing, on top of a customised purple background. I have chosen this idea because these are the two colours that makes the college recognisable.

TAMAIRA -Production Plan
Director/Editor: Nigel Chitme
Assistant Director: Tamaira Lynch
DOP/Animator: Tommy Griffin
Camera Operator: Daniel Taiwo
Assistant Camera operator: Ashley Davy

Days of production	Responsibility	What has to be done
1	Director	On the first day the director needs to explain the idea to the rest of their team, therefore the team can understand the idea fully and has an idea on which person is having which role. This is very important because if the members in the team doesn’t know the idea then they won’t be able to do their role within the team when they start to do the production. A lot of money could be decreased because of the lack of understanding of the idea, which is very bad for the business.
2	DOP/Animator	The DOP job is the producing the storyboard of the idea to show how the final piece should look. This is a guideline for the team when they are working on the piece.
3	Assistant Director	The assistant director role is to source the locations that they need for the idea and they need to see if that particular location is suitable for their idea. Also they need to gain permission to shoot on the premises that they want to shoot on and they need to create the shooting schedule.
4	Camera Operator /Director/Assistant Director	These roles need to book out the equipment that they need to film, they also need to source the talent and they need to get the talent to sign a release form as proof that they give you’re their consent that you are allowed to film them.
5	Every Role	Shoot
6	Every Role	Shoot
7	Every Role	Shoot
8	Editor	The editor’s role is to edit the whole footage and make it look like an ident
9	Everybody	Submit the work to the client.

ASHLEY - Designs
Designs we will use will be based on the theme and the idea created by the director, as our theme is CTK Graces we will use a series of colours that represent Christ the King, which are white and purple.
Idents will also be based off of the different element of the sixth form for example, performing arts. This will tie in with the idents because the subjects contain element that will grab the attention of our target audience.
The energy behind the idents will represent the college as well as the graces, the design of them will represent passion, bravery and courageousness which was spoken about in the initial idea of the idents.
The style of ident we will be using is 3D animation and recorded footage as it will give the college more of a professional and stylistic look which will appeal to our primary audience as well as a secondary audience (parents of the students).

NIGEL - Potential problems with each (health and safety issues; budget; production practicalities; practical skills, resources etc)

The first and main problem we may face is the the way we will have to manage our time especially because we are producing a stop motion ident. the way we are going to make sure that this doesn't make it a problem by setting out a clear and organized shooting schedule within deadlines on when each ident will be shot and edited .

the second problem we may face is with our location, our location is based is the school because we want the viewers to see what they are buying into or in this case signing up for. the location will be full of students going to and from their lesson and trying to to film in tight corridors with people going up and down it can bcome a health and safely problems but we have set out to shoot while most people are in their lessons and not much is going on so that you can capture a few students.

MoodBoard

This is a moodboard that hold all my ideas for the CTK ident within images. These images describe the tone, theme, brand identity, typography, colours, the led and the visual styles within my ideas. My idea is suitable for the brand

4.5 Task 1b and 1c briefs

Commission Brief 
Commission brief is when a large media company you hire independent media company to create a product. Therefore it would be their own ideas and research. The way this would work is that when the larger company would use the project for a client and that client will pay the independent media company because they created the product. This brief not negotiated with the client.

Advantages
The larger company does less amount of work than the independent company. The work that is set out in the brief can be given to another company and both companies will still get paid.

Disadvantages
There could be conflict between the two companies because they're both working on the same product. Also because the brief isn't negotiated with the client it might not be up to the client's standards.

Co-operative Brief
Co-operative brief is where there is two or more companies that are hired by the client to work on a project and when they are given the brief they begin to create the product but both or all companies need to receive the brief in order them to all start creating the product. If there is any disagreement within their ideas they would have to use a negotiated brief.

Advantage
Having two or more companies working on the same brief will give you more prospectives so the brief can have more of an understanding because there is more than one company working on it

Disadvantage
There can be conflict within the ideas because there is more than one company working on the same product therefore there would be a numerous amount of ideas and some of the companies might not want to do the other companies idea.

Informal Brief 
An informal brief is without any paper work or formal meeting. It has to be done together with a client and have a small meeting within the client to discuss the project. This also doesn't include a contract, however the brief has to relate to the company.

Advantage
This brief is less complicated and more straight forwards brief, also it sets a nice atmosphere because the brief is easy. You can change the ideas throughout because there is no contract and you can make it more creative because you don't have a lot of limitations.

Disadvantages
It's too informal therefore there's just one meeting with the client and no documents therefore the ides and procedures are only verbally discussed, so might forget to add in certain things and there is a possibility that you won't get paid because there is no contract that is signed.

Negotiated Brief
A negotiate brief is where two or more companies come together to negotiate ideas about a project. This negotiation doesn't stop until there has been an agreement made. This negotiation allows you to add in new ideas but they have to be under the legal guidelines, if the legal guidelines are broken then you will get sued.

Advantages
Throughout the process it will let you know how well your doing, what has improved and what needs to improve, for an example, visual aspects. T=With this brief there is a less conflict and more solutions made.

Disadvantage
Over discussing won't solve anything, therefore both companies will agree on one idea because of the fact they over discussed it so they are not exploring their ideas.

Tender Brief 
A client will publish an advert let people know that they want a media company to create a product, furthermore the productions will send their brief's and it's the client's decision on what proposal they would want.

Advantage
The client has a numerous amount of ideas to choose from, or build on another ideas to create one big  idea.

Disadvantage
Could waste the companies time because all the companies that have applied won't all achieve the job.

Formal Brief 
This brief has a ll the rules and regulations for the company to proceed from what the client is telling you to do. You can only use information for the project and you have to agree with the regulations. However this brief doesn't always cover legal constraints.

Advantages
It is easy to follow therefore the client can understand it easily and the different aspects of the contract. This brief is more professional than informal brief because you ave proper meetings and a signed contract.

Disadvantage
You would have to start paying for products out of your own money if you would want to change anything because it can't be changed.

Compeition Brief

This brief is open to any company.

4.5 Task 1

Stop motion

4.1 Prep Work

My Brief

The type of brief that we have for our music video is two briefs. The first brief our music video falls under is 'Formal Brief'. The reason why our brief is partly formal brief is because our client knew exactly what he wanted in the music video, therefore he gave us a description on the ideas the wanted to contain the music video and what style he wanted the music video to be to portray his image. The reason why our music video is partly informal is because we didn't have formal meeting in an office with numerous of documentations that had top be signed. The only documentations we had was the release forms for our artist to sign 

Technical Specifications (E.g. FPS, Aspect Ratio and Quality of the final product) 

What we used in our music video is:

• Rule of thirds and composition: We used rule of thirds in our music video, the way we used rule of thirds is by not just filming our artist in the middle of the grid but on the lines. 
• Steady and smooth movement: The movement throughout our music video was steady and smooth, the reason why it wasn't un-steady is because it wouldn't have been presentable and professional. The only time the camera was unsteady is when we was doing tracking shots and when the artist himself moved the camera to the sky to link the visuals with image, however it was all still smooth. 
• Dominance of close ups and expressive angles: We used a numerous amount of angles within our music video to make the music video look more interesting. We used a lot of close up to show that 'Fegs' is the artist and the song is revolved around him. We used low angles to show dominance in our artist. 
• Base Track (Lip-Syncing): Lip-syncing was one of our biggest priorities in our music video because we had to match up the image with the vocals. 

Style of Product

Marketing Competition 

Marketing

Use of product 

Use of product