This is a moodboard that hold all my ideas for the CTK ident within images. These images describe the tone, theme, brand identity, typography, colours, the led and the visual styles within my ideas. My idea is suitable for the brand
Wednesday, 29 March 2017
MoodBoard
This is a moodboard that hold all my ideas for the CTK ident within images. These images describe the tone, theme, brand identity, typography, colours, the led and the visual styles within my ideas. My idea is suitable for the brand
Tuesday, 28 March 2017
4.5 Task 1b and 1c briefs
Commission Brief
Commission brief is when a large media company you hire independent media company to create a product. Therefore it would be their own ideas and research. The way this would work is that when the larger company would use the project for a client and that client will pay the independent media company because they created the product. This brief not negotiated with the client.
Advantages
The larger company does less amount of work than the independent company. The work that is set out in the brief can be given to another company and both companies will still get paid.
Disadvantages
There could be conflict between the two companies because they're both working on the same product. Also because the brief isn't negotiated with the client it might not be up to the client's standards.
Co-operative Brief
Co-operative brief is where there is two or more companies that are hired by the client to work on a project and when they are given the brief they begin to create the product but both or all companies need to receive the brief in order them to all start creating the product. If there is any disagreement within their ideas they would have to use a negotiated brief.
Advantage
Having two or more companies working on the same brief will give you more prospectives so the brief can have more of an understanding because there is more than one company working on it
Disadvantage
There can be conflict within the ideas because there is more than one company working on the same product therefore there would be a numerous amount of ideas and some of the companies might not want to do the other companies idea.
Informal Brief
An informal brief is without any paper work or formal meeting. It has to be done together with a client and have a small meeting within the client to discuss the project. This also doesn't include a contract, however the brief has to relate to the company.
Advantage
This brief is less complicated and more straight forwards brief, also it sets a nice atmosphere because the brief is easy. You can change the ideas throughout because there is no contract and you can make it more creative because you don't have a lot of limitations.
Disadvantages
It's too informal therefore there's just one meeting with the client and no documents therefore the ides and procedures are only verbally discussed, so might forget to add in certain things and there is a possibility that you won't get paid because there is no contract that is signed.
Negotiated Brief
A negotiate brief is where two or more companies come together to negotiate ideas about a project. This negotiation doesn't stop until there has been an agreement made. This negotiation allows you to add in new ideas but they have to be under the legal guidelines, if the legal guidelines are broken then you will get sued.
Advantages
Throughout the process it will let you know how well your doing, what has improved and what needs to improve, for an example, visual aspects. T=With this brief there is a less conflict and more solutions made.
Disadvantage
Over discussing won't solve anything, therefore both companies will agree on one idea because of the fact they over discussed it so they are not exploring their ideas.
Tender Brief
A client will publish an advert let people know that they want a media company to create a product, furthermore the productions will send their brief's and it's the client's decision on what proposal they would want.
Advantage
The client has a numerous amount of ideas to choose from, or build on another ideas to create one big idea.
Disadvantage
Could waste the companies time because all the companies that have applied won't all achieve the job.
Formal Brief
This brief has a ll the rules and regulations for the company to proceed from what the client is telling you to do. You can only use information for the project and you have to agree with the regulations. However this brief doesn't always cover legal constraints.
Advantages
It is easy to follow therefore the client can understand it easily and the different aspects of the contract. This brief is more professional than informal brief because you ave proper meetings and a signed contract.
Disadvantage
You would have to start paying for products out of your own money if you would want to change anything because it can't be changed.
Commission brief is when a large media company you hire independent media company to create a product. Therefore it would be their own ideas and research. The way this would work is that when the larger company would use the project for a client and that client will pay the independent media company because they created the product. This brief not negotiated with the client.
Advantages
The larger company does less amount of work than the independent company. The work that is set out in the brief can be given to another company and both companies will still get paid.
Disadvantages
There could be conflict between the two companies because they're both working on the same product. Also because the brief isn't negotiated with the client it might not be up to the client's standards.
Co-operative Brief
Co-operative brief is where there is two or more companies that are hired by the client to work on a project and when they are given the brief they begin to create the product but both or all companies need to receive the brief in order them to all start creating the product. If there is any disagreement within their ideas they would have to use a negotiated brief.
Advantage
Having two or more companies working on the same brief will give you more prospectives so the brief can have more of an understanding because there is more than one company working on it
Disadvantage
There can be conflict within the ideas because there is more than one company working on the same product therefore there would be a numerous amount of ideas and some of the companies might not want to do the other companies idea.
Informal Brief
An informal brief is without any paper work or formal meeting. It has to be done together with a client and have a small meeting within the client to discuss the project. This also doesn't include a contract, however the brief has to relate to the company.
Advantage
This brief is less complicated and more straight forwards brief, also it sets a nice atmosphere because the brief is easy. You can change the ideas throughout because there is no contract and you can make it more creative because you don't have a lot of limitations.
Disadvantages
It's too informal therefore there's just one meeting with the client and no documents therefore the ides and procedures are only verbally discussed, so might forget to add in certain things and there is a possibility that you won't get paid because there is no contract that is signed.
Negotiated Brief
A negotiate brief is where two or more companies come together to negotiate ideas about a project. This negotiation doesn't stop until there has been an agreement made. This negotiation allows you to add in new ideas but they have to be under the legal guidelines, if the legal guidelines are broken then you will get sued.
Advantages
Throughout the process it will let you know how well your doing, what has improved and what needs to improve, for an example, visual aspects. T=With this brief there is a less conflict and more solutions made.
Disadvantage
Over discussing won't solve anything, therefore both companies will agree on one idea because of the fact they over discussed it so they are not exploring their ideas.
Tender Brief
A client will publish an advert let people know that they want a media company to create a product, furthermore the productions will send their brief's and it's the client's decision on what proposal they would want.
Advantage
The client has a numerous amount of ideas to choose from, or build on another ideas to create one big idea.
Disadvantage
Could waste the companies time because all the companies that have applied won't all achieve the job.
Formal Brief
This brief has a ll the rules and regulations for the company to proceed from what the client is telling you to do. You can only use information for the project and you have to agree with the regulations. However this brief doesn't always cover legal constraints.
Advantages
It is easy to follow therefore the client can understand it easily and the different aspects of the contract. This brief is more professional than informal brief because you ave proper meetings and a signed contract.
Disadvantage
You would have to start paying for products out of your own money if you would want to change anything because it can't be changed.
Compeition Brief
This brief is open to any company.
Sunday, 19 March 2017
Tuesday, 14 March 2017
4.1 Prep Work
My Brief
Use of product
The type of brief that we have for our music video is two briefs. The first brief our music video falls under is 'Formal Brief'. The reason why our brief is partly formal brief is because our client knew exactly what he wanted in the music video, therefore he gave us a description on the ideas the wanted to contain the music video and what style he wanted the music video to be to portray his image. The reason why our music video is partly informal is because we didn't have formal meeting in an office with numerous of documentations that had top be signed. The only documentations we had was the release forms for our artist to sign
Technical Specifications (E.g. FPS, Aspect Ratio and Quality of the final product)
What we used in our music video is:
- Rule of thirds and composition: We used rule of thirds in our music video, the way we used rule of thirds is by not just filming our artist in the middle of the grid but on the lines.
- Steady and smooth movement: The movement throughout our music video was steady and smooth, the reason why it wasn't un-steady is because it wouldn't have been presentable and professional. The only time the camera was unsteady is when we was doing tracking shots and when the artist himself moved the camera to the sky to link the visuals with image, however it was all still smooth.
- Dominance of close ups and expressive angles: We used a numerous amount of angles within our music video to make the music video look more interesting. We used a lot of close up to show that 'Fegs' is the artist and the song is revolved around him. We used low angles to show dominance in our artist.
- Base Track (Lip-Syncing): Lip-syncing was one of our biggest priorities in our music video because we had to match up the image with the vocals.
Style of Product
Marketing Competition
Marketing
Use of product
Use of product
Tuesday, 7 February 2017
Task 3b and 3c
VIVA Channel Idents
The theme of Viva suite of ident is 'Enjoy being young' because in every ident it shows a crowd of people who are playing parts of young people. The way the theme appeals to the target audience is because the target audience is a young age in their teens, leading into their 20's, therefore the actors in the ident are representing their target audience and doing what their target audience would do. The tone of all these idents are exciting and happy along with fun , which is representing that the channel causes exciting and fun programs and also the tone relates to the target audience, for an example at 0.42 when the actors are at a party having fun they are representing their young target audience when they attend parties. However the actors are slightly older than the target audience because the young will always look up to who is older than them therefore that is why young adults are playing this role in the idents.
They way VIVA has created a brand loyalty using the same theme is because in every ident they will have the same main colours which are illumines pink and illumines green, which are limitations. The reason why the colours are illumines is because it is meant to be bright and party colours to relate to the theme. Also the logo 'VIVA' is always pink or green, which is consistent. Also the logo always appears on screen on a strip; stating on what program is going to be shown next. Another brand loyalty is that all the idents have the same tone, which is fun and excitement. The typography is a brand loyalty because it is the same typography throughout every ident.
The ident is entertainment led because it doesn't specifically show what the channel contains apart from the party side to it. The reason why it is entertainment led because it showing more visuals than the actual logo. For an example all of the 5 idents in this suit, they all contain a party scene or getting ready to go out and have fun scene.These adverts show at a particular tie of the day, which is the evening/night because these adverts are more based around parties and all the idents are at night, which links to the night clubs which their target audience would be attending.
Idents re-brand themselves when it a certain time of the year for an example when there is a special occasion in the year such as, Christmas, Halloween and Easter the idents will re-brand themselves to fit the occasion. VIVA in 2013 re-branded their channel when it was Christmas however they still kept to their brand loyalty by having the logo 'VIVA' pink and the ident was still entertainment led but they changed the entertainment by showing a house full of Christmas decorations and Christmas music showing televisions revealing the programs they have on VIVA channel such as Fresh Prince of Bel Air.
The channels brand identity is enjoyment because of the fact in the suit of idents all the actors are enjoying themselves and having a good time. The design of the suit is communicating to the target audience with the visuals perfectly because it showing what the channel contains to an non-visual audience. The visuals and the tone relate to the target audience because they are around the same age group as them and they relate to the actors because they have the same aspects as them. Also the tone reflects on the target audience because young teenagers want to have fun and excitement. The suit of idents is very effective because the typography is all in capitals and bold and illumines pink to stand out and be bright and exciting. The pace of all the idents are slow motion to represent that they don't want this time to end. The brand identity is very clear that it is enjoyment because every character is enjoying themselves in each ident and the density of information to show what the channel presents is very clear through the visuals.
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