Prep work - Half term

Task 1
Vocals - The vocals are a males voice talking about how he needs money. However it is only his voice in the track, therefore the song is related to him and only him. he lyrics is what he feels and what he thinks and not anybody else's opinion. Also on the chorus he slightly singing the word 'Mulla' and prolonging the word because that is the name of the track and the main subject.

Drums - There is electric drums within this track throughout the whole track, which means this is the main beat and that there is repetition in the track, you can also here there snare,  Hi-hats and claps. Also at some points in the track you can here a gun clock , which reflects to their lifestyle and the lyrics when he says, 'If i can not trust i swear imma shoot yah'.

Instruments - There are drums, synthesizer and a base guitar. At the beginning of the first verse the beat cuts out then comes back in after a while. This makes the track ore interesting and not the same thing through the whole song. The bass guitar is the bass throughout the whole track, but it is repetitive.

 Task 2
Location - My idea of the music video is that at the beginning there will be shots of nice expensive cars and with the artist and his friends in the cars with girls, also they will be shots of money mainly because that is the main subject of the track; shots of the artist using money as a phone and showing scenes how he gets his money because of the lyrics he is said 'i'm out tryna get bread no loafing', the visuals will match the lyrics therefore their will be different locations such as, car park, skate park corners, mansion (provided by the green room) with him and a girl on the bed, with money around her and he is rapping while she is laying in money. This will be set at night when it is dark because it's not a jolly happy song. Also all the normal shots are him as a cartoon.

Characters and costume - Because the artist is the main character he has to stand out from all of the people in the video, at the beginning of the video there will be a shot where he is in a gold car equivalent to a throne like games of thrones because in his track he says 'Cults your a game changer' therefore he can have the king card in his hand with money around him but as the vocals come in it cuts to him being not wealthy; with everyone around him wearing Armani and stone island, but as he track goes on and becomes more wealthy and the last shot will be him in the car at the end of the video.

Colour and lighting - at the beginning with him in the gold car the colours will be bright gold and black because even through he is wealthy he is still dark but when he is looking not wealthy the colours will be dull grey colours and normal shots will just be dark in the car park with grey and blacks.

Editing pace - at the beginning the camera will slowly zoom out showing that he is wealthy.. There will be beat editing with the shots switching or changing position on beat. Most of it will be fast pace but the narrative parts will be slowed down but normal shots will be fast pace editing. This video will show his lifestyle how he started from the bottom and worked his way up and he is still going. Thee fast pace editing will also reflect on his success how his success grew at a quick pace.

Camera movements/angles - They will be tilt shots at the beginning to show that he was unstable the way how he was and there would be tracking shots; with the camera following the cars (object) also there will be shots where the artist is walking to the camera and the camera is backing away because the artist intimidating and dominant, this will also be shown in a low angle shot.They will be high angle shots at the beginning to show that he was anything before.

Task 3

Task 4


Task 5
Interview  -- waiting for him to answer questions

Task 6

2b Task 2&3

Task 1 

Performance

Performance music videos involves conventions, such as lip-syncing, choreography, abstract. A performance video is basically a advert for the live performance because of the fact nobody buys music anymore because they have so much facilities that they can just download the track on such as YouTube, Tubidy, Imusic and so many more. Therefore the artist needed to find a way of making money and the solution to this was doing concerts and tours; that is  how the artist make their money, because the music video is more important than the actual song nowadays, the music video has to stand out because it resembles them how the artist would be live, therefore the music video is the gateway to the live performance. The audience will love the music video so much because it could be so abstract and unusual or fun and exciting they would pay money to see the artist live. An example of this is 'Jason Derulo - Trumpets' in this music video the artist is lip-syncing and their is dance choreography's every time the chorus comes in

Narrative

Narrative music videos are music videos that involve a story. It is different to a performance video although the narrative video can contain some performance in it as well. The narrative of a music video is to create and image for the artist. This image that the artist wants to be seen as is a fake image to their audience because it is what they want the audience to think they are. That is why the most narrative videos are aimed youths because they are the most easiest to influence. Its an image to change the artist persona. One other reason why artist use narrative for their video, still leads back to creating a fake image but it is also to keep up with their audience. An example of this is Miley Cyrus; her fans used to be really young when she use to do 'Hannah Montana' however as the years passed her fans grew up therefor she had to change her style and her image to what they would like and to fit their age, therefore she changed her image by going from 'Hannah Montana' to 'Miley Cyrus'. Because o this Miley Cyrus now has less control of her image. Narrative music videos are like a short film therefore the artist becomes a certain character they want to be seen as and becomes a star in their own music videos. Also artists use narrative because they want to show their audience that they are more than just an pop star, they can act as well. An example of this is Beyonce - Hold up has a narrative at the beginning where she is under water in her house. The meaning of this narrative is that the water is resembling holy water and she is getting baptist and realising she shouldn't change for anyone. As the song begins she is smashing everything on the street showing she doesn't care anymore, she's showing she is happy. The image she is showing is that she is a woman that has been cheated on and shouldn't change for no one and shouldn't cry about it. Beyonce calls herself 'Queen B' and the setting was her luxury house underwater. The luxury house represents she a queen. It's also performance because it has the artist herself in the music video and she is lip-syncing. however this isn't like most of Beyonce's other music videos because they mainly have choreography but this music video doesn't have choreography, she is just walking down her street not caring about anything.

Conceptual 

Conceptual music videos is very different to performance and narrative music videos but again can still have some contribution of the performance and narrative but unlikely. Conceptual music videos focus more on the music instead of the music video because their aim is to become viral and conceptual video earn the least out of the three (Performance, narrative and conceptual) however it is the most viral. Conceptual don't focus on the artist because or the image that the artist has because all they do is focus on the beat of their music. The only time you will see a performance within a conceptual video is if the people in the actual music video are moving to each beat or each instrument that is being played in the track. Again that is relating to the song not the music video. With performance music videos and narrative music videos, the song is the music video's soundtrack, where as conceptual videos actually focus on the song not the music video.  

Task 3

Hyper-reality 

Hyper-reality is a style in a music video to make the audience think tat something is real but it wouldn't happen in real life. Hyper-reality happens mainly in Hip-Hop music videos, which involves a lot of voyeurism on women but you could argue the fact that it is on men as well because the men sometimes advertise their body as well as the women. 

Intertextuality 
Intertexuality is when different media sections cross over another media sections. 

Animation 

Animation is style in music videos that have animation and real people in the music video and the reason why they use animation because it's easier to make more abstract and different and also interesting. 

Homage 

A homage music video is a re-make of a music video that is already out or and old music video. 

Parody 

Parody is a music video that makes fun of an actual major artist's music video. This contains humour to make their audience to laugh, they do this to make their channel go viral. 

Pastiche 

Pastiche music video is when they imitate a certain style or a certain time of period 

Allusion 

Allusion music videos is when a music video refers  to something that is happening in real life at that time period. 

FSA 1.3 - Task 2b

Narrative
In this report i will be talking about the different type of styles that are in music videos, also i will be talking about the different type of conventions they have. There is three different styles which are: Narrative, performance and conceptual. Narrative is when a music video contains a story; becomes a short film where the artist is a character in the music video whether it is the hero or the lover etc. The reason why artists use narrative is because it creates a fake image for the artists persona, therefore the artists becomes a star in their own music video. An example of this is Beyonce - Hold up has a narrative at the beginning where she is under water in her house. The meaning of this narrative is that the water is resembling holy water and she is getting baptise and realising she shouldn't change for anyone. As the song begins she is smashing everything on the street showing she doesn't care anymore, she's showing she is happy. The image she is showing is that she is a woman that has been cheated on and shouldn't change for no one and shouldn't cry about it. Beyonce calls herself 'Queen B' and the setting was her luxury house underwater. The luxury house represents she a queen. It's also performance because it has the artist herself in the music video and she is lip-syncing. however this isn't like most of Beyonce's other music videos because they mainly have choreography but this music video doesn't have choreography, she is just walking down her street not caring about anything.


Performance 
A performance video is a video that follows conventions such as lip-syncing, choreography, abstract and star-in-the-text. Star in the text is what Goodwin invented is when it's to recreate the star's persona. An example of this is Rihanna - Disturbia, the reason why this video is performance is because Rihanna is lip-syncing in the video. Also this video is abstract because of the editing that is used in it. it is fast pace and it looks like she is possessed also she is attached to chains in some scenes therefore she can't escape.


Conceptual

• Conceptual music videos rely on the metaphor and poetic form of the song because it is not being told in an linear way
• It create an mood for the viewer to be evoked of the video
• Within in a conceptual music video, it can create different meanings for the viewer so they can interpret of what the song means in a way.

 "Get Lucky" is a disco song with lyrics that, according to Williams, are about the fortune of connecting with someone, as well as sexual chemistry.

Music videos show how visual representation is used to make meaning and the emotionally side behind the lyrics as songs can influence or explain how the person felt during an event in their life, for example Taylor Swift creates break up songs as it allows her to explore herself through a medium which people can relate to.

"Get Lucky" is a song by French house music duo Daft Punk, featuring Pharrell Williams and co-written by the duo, Williams, and Nile Rodgers. It is the lead single from Daft Punk's fourth studio album, Random Access Memories(2013.)

What is Interpretive?

The real definition of Interpretive is where the artist's music video that is uploaded onto YouTube so millions of people who follows his/her music can watch it but they need to interpret to what the video is trying to say to them because the fans of the artist would have different opinions on what it means. For example of a music video that is type of interpretive to the audience is Guns N' Roses's single of Estranged which the meaning behind it is that the lead singer of Axel Rose is trying to find his inner peace after he cannot see his son anymore which he needs to cope of that situation which he does towards the end of the video although he tries to drown himself in the ocean. 



Intertextuality 

Referencing within the music video is where the artist's music video is referring to other films, television programmes or even video games which it could paying homage to the original creator of it but an example of this being of the Beastie Boy's Sabotage where it is using a use of parody and paying to homage to the television programmes of Hawaii-O Five, Starboy and Hutch, The Streets of San Francisco and included S.W.A.T. Baretta.

Task 2A - Pop Music videos - Homework

Conventions are very important in music videos, however not all types of genres of music videos follow conventions. Some music videos challenge conventions because the artist doesn't want to just been see as a pop star; but to be seen as something bigger with more talent than just lip-syncing. Genres such as Hip-Hop, pop, indie and self portrayed music videos tend to follow conventions, however within theses genres there are different styles such as: narrative, performance and conceptual. Conceptual videos is the main style that challenges conventions because it focuses more on the beat of the music and it is more unusual by not having the basic conventions such as lip-syncing, however performance and narrative videos challenge conventions as well sometimes but conceptual videos go viral more.

The purpose of music videos is for a variety of reason. The performance videos are represented as an advert for their live performance because nobody buys music anymore therefore they make money from their live performances. The narrative videos are to create a fake image for the artist to create a different persona which is what Goodwin called in in 1992 'Star-in-text' the artist being the centre of attention. Conceptual videos are for their music and videos viral and all of them conceptual videos go more viral.

Pop music is more upbeat therefore there is a lot of bright colours and the artist and other people in the video are usually having fun. An example of this is Katy Perry - Last Friday Night (TGIF) this music video contains narrative and performance. The reason why it is narrative is because the artist has created a geeky character that she is playing at the beginning of the music video and becomes a
pretty geek who everybody loves throughout the music video and that everybody loves and she has the most good looking boy in her school liking. The reason why artist uses narrative in their music videos is to create a fake image for their persona. The reason why it has the style of performance is because it contains all the conventions. It has the artist in the video and she is lip-syncing the video is abstract because it is very wild and colorful with bright exaggerating colours. Also their is choreography including the artist and her back up dancers. There is also voyeurism because of the

close ups on women in sexual ways such has her eating a banana sexually, which the label has insisted on having. The pace of this music video is very fast and very eye catching to the audience. The artist wants an image of a funny, party animal geek. It has some illustration in the music video because it shows the man playing the saxophone and the drums but amplifying that they are having fun at a party. The props they used was all party props, so strips and drinks to show they are at a wild house party having fun.There is close ups of the artist to promote the artist and her image.

Another example would be Jessie J - Burnin'Up, this video is performance. The reason why this music video is performance is because the artist is in the music video lip-syncing, also there is choreography that involves the artist herself along with her back up dancers and it is abstract because of the bright colours and the actions they are doing. However this music video is different to Katy Perry's music video because although they both use voyeurism but having close ups on women in their underwear or bikinis, Jessie J's video also sexualises men because they have close ups of men with their shirts off which is unusual for music videos because in certain genres like Hip Hop they sexualise women a lot for example 50 Cent - Candy shop.Also this music video doesn't have narrative. In pop music the people who are dancing in the videos have similar costumes to the artist but not the exact same, the reason why it isn't the exact same is because the artist needs to stand out from the others. The pace of this video is also fast. Pop music mainly uses bright lighting so everything looks more alive and more visual, also because it's meant to be a fun theme. 

Miley Cyrus - Can't be tamed is another example. This video is narrative and performance. The reason The reason why this music video is narrative is because at the beginning high class people come to see a creature that hasn't been discovered before and that is the artist but she is a character of a dark angel in a cage. The lyrics relate to the visual because she is saying 'i can't be tamed' which means she can't be controlled but 'tamed' is a word used for animals, therefore she is resembling an animal/creature in a cage that people who are trying to tame. What she is telling her audience that she is who she is and nobody can change her but she chooses to show this through a fake image of being a rare creature who is meant to be extinct because of the fact nobody is like her. The reason why it is performance is because the artist is in the music video as the main character lip-syncing, also there is choreography with the artist and backup dancers dancing abnormal. The music video is very abstract because it is different and unusual because they are dancing like they are possessed. It is sexualising women by showing close ups of the artist laying down in a short dress touching her dress also showing that she can't be told what to do, she can do what she wants when she wants to. The pace of the music video is fast but the colours are dark however it is still a pop video. The reason why the colours are dark is because her character is dark within itself therefore the lighting is linking with the visuals.The costumes are all black or dark colours because it is a dark theme and all the close are torn or holey because they are meant to be resembling creatures. All the back up dancers are also in the cage because they are metaphor of animals/creatures as well. Throughout the video the scenery changes into a museum with animals in them or images of the jungle behind them because that is an animals habitat. When she is laying down in a sparkling dress she has come away from a dark image to light image and in the background are peacock feathers and peacocks are known as beautiful however this is when voyeurism is because she is touching her chest therefore it's showing that women are beautiful but still sexualising them at the same time.

Demi Lovato - Heart Attack is performance however it is different to the other music videos because it is illustrate. The reason why it is performance because you can see the artist in the video lip-syncing and it abstract because of the editing of the video, it's like there is lightning in the video that always come when she is singing the chorus when she is saying 'Heart attack' therefore the lightning it resembling the heart attack, this is the lyrics+visuals. However like other pop videos this music video doesn't have choreography. The reason why it is illustrate is because while she is singing the band is playing the instruments in the background and that is visuals because you can actually see the band playing the music also this is a perfect example of how an performance video is an advert of the live performance because the shots when she is singing and the band is behind her playing is how it would look when she is performing live. The lighting is deliberately dark so you can see the lightning clearly and her costume in different shots is when she is wearing a white shirt and the connotations to white is pure, which shows she is pure, however her hands are black and every time she says the words 'Heart attack a puff effect of black paint gets on her shirt near her chest showing what the heart attack is doing, therefore the lyrics is really resembling the visuals. The pace of the song is fast and sharp, aslo there are shots when she is in a black liquid, considering the colour black is representing the pain of the heart attack and the connotations are death and a heart attack leads to death, that scene is showing that she is drowning in the heart attack close to death.