Task 1
Performance music videos involves conventions, such as lip-syncing, choreography, abstract. A performance video is basically a advert for the live performance because of the fact nobody buys music anymore because they have so much facilities that they can just download the track on such as YouTube, Tubidy, Imusic and so many more. Therefore the artist needed to find a way of making money and the solution to this was doing concerts and tours; that is how the artist make their money, because the music video is more important than the actual song nowadays, the music video has to stand out because it resembles them how the artist would be live, therefore the music video is the gateway to the live performance. The audience will love the music video so much because it could be so abstract and unusual or fun and exciting they would pay money to see the artist live. An example of this is 'Jason Derulo - Trumpets' in this music video the artist is lip-syncing and their is dance choreography's every time the chorus comes in
Narrative
Narrative music videos are music videos that involve a story. It is different to a performance video although the narrative video can contain some performance in it as well. The narrative of a music video is to create and image for the artist. This image that the artist wants to be seen as is a fake image to their audience because it is what they want the audience to think they are. That is why the most narrative videos are aimed youths because they are the most easiest to influence. Its an image to change the artist persona. One other reason why artist use narrative for their video, still leads back to creating a fake image but it is also to keep up with their audience. An example of this is Miley Cyrus; her fans used to be really young when she use to do 'Hannah Montana' however as the years passed her fans grew up therefor she had to change her style and her image to what they would like and to fit their age, therefore she changed her image by going from 'Hannah Montana' to 'Miley Cyrus'. Because o this Miley Cyrus now has less control of her image. Narrative music videos are like a short film therefore the artist becomes a certain character they want to be seen as and becomes a star in their own music videos. Also artists use narrative because they want to show their audience that they are more than just an pop star, they can act as well. An example of this is Beyonce - Hold up has a narrative at the beginning where she is under water in her house. The meaning of this narrative is that the water is resembling holy water and she is getting baptist and realising she shouldn't change for anyone. As the song begins she is smashing everything on the street showing she doesn't care anymore, she's showing she is happy. The image she is showing is that she is a woman that has been cheated on and shouldn't change for no one and shouldn't cry about it. Beyonce calls herself 'Queen B' and the setting was her luxury house underwater. The luxury house represents she a queen. It's also performance because it has the artist herself in the music video and she is lip-syncing. however this isn't like most of Beyonce's other music videos because they mainly have choreography but this music video doesn't have choreography, she is just walking down her street not caring about anything.
Conceptual
Conceptual music videos is very different to performance and narrative music videos but again can still have some contribution of the performance and narrative but unlikely. Conceptual music videos focus more on the music instead of the music video because their aim is to become viral and conceptual video earn the least out of the three (Performance, narrative and conceptual) however it is the most viral. Conceptual don't focus on the artist because or the image that the artist has because all they do is focus on the beat of their music. The only time you will see a performance within a conceptual video is if the people in the actual music video are moving to each beat or each instrument that is being played in the track. Again that is relating to the song not the music video. With performance music videos and narrative music videos, the song is the music video's soundtrack, where as conceptual videos actually focus on the song not the music video.
Task 3
Hyper-reality
Hyper-reality is a style in a music video to make the audience think tat something is real but it wouldn't happen in real life. Hyper-reality happens mainly in Hip-Hop music videos, which involves a lot of voyeurism on women but you could argue the fact that it is on men as well because the men sometimes advertise their body as well as the women.
Intertextuality
Intertexuality is when different media sections cross over another media sections.
Animation
Animation is style in music videos that have animation and real people in the music video and the reason why they use animation because it's easier to make more abstract and different and also interesting.
Homage
A homage music video is a re-make of a music video that is already out or and old music video.
Parody
Parody is a music video that makes fun of an actual major artist's music video. This contains humour to make their audience to laugh, they do this to make their channel go viral.
Pastiche
Pastiche music video is when they imitate a certain style or a certain time of period
Allusion
Allusion music videos is when a music video refers to something that is happening in real life at that time period.
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