In this report i will be talking about the different type of styles that are in music videos, also i will be talking about the different type of conventions they have. There is three different styles which are: Narrative, performance and conceptual. Narrative is when a music video contains a story; becomes a short film where the artist is a character in the music video whether it is the hero or the lover etc. The reason why artists use narrative is because it creates a fake image for the artists persona, therefore the artists becomes a star in their own music video. An example of this is Beyonce - Hold up has a narrative at the beginning where she is under water in her house. The meaning of this narrative is that the water is resembling holy water and she is getting baptise and realising she shouldn't change for anyone. As the song begins she is smashing everything on the street showing she doesn't care anymore, she's showing she is happy. The image she is showing is that she is a woman that has been cheated on and shouldn't change for no one and shouldn't cry about it. Beyonce calls herself 'Queen B' and the setting was her luxury house underwater. The luxury house represents she a queen. It's also performance because it has the artist herself in the music video and she is lip-syncing. however this isn't like most of Beyonce's other music videos because they mainly have choreography but this music video doesn't have choreography, she is just walking down her street not caring about anything.
Performance
A performance video is a video that follows conventions such as lip-syncing, choreography, abstract and star-in-the-text. Star in the text is what Goodwin invented is when it's to recreate the star's persona. An example of this is Rihanna - Disturbia, the reason why this video is performance is because Rihanna is lip-syncing in the video. Also this video is abstract because of the editing that is used in it. it is fast pace and it looks like she is possessed also she is attached to chains in some scenes therefore she can't escape.
Conceptual
- Conceptual music videos rely on the metaphor and poetic form of the song because it is not being told in an linear way
- It create an mood for the viewer to be evoked of the video
- Within in a conceptual music video, it can create different meanings for the viewer so they can interpret of what the song means in a way.
Music videos show how visual representation is used to make meaning and the emotionally side behind the lyrics as songs can influence or explain how the person felt during an event in their life, for example Taylor Swift creates break up songs as it allows her to explore herself through a medium which people can relate to.
"Get Lucky" is a song by French house music duo Daft Punk, featuring Pharrell Williams and co-written by the duo, Williams, and Nile Rodgers. It is the lead single from Daft Punk's fourth studio album, Random Access Memories(2013.)
What is Interpretive?
The real definition of Interpretive is where the artist's music video that is uploaded onto YouTube so millions of people who follows his/her music can watch it but they need to interpret to what the video is trying to say to them because the fans of the artist would have different opinions on what it means. For example of a music video that is type of interpretive to the audience is Guns N' Roses's single of Estranged which the meaning behind it is that the lead singer of Axel Rose is trying to find his inner peace after he cannot see his son anymore which he needs to cope of that situation which he does towards the end of the video although he tries to drown himself in the ocean.
Intertextuality
Referencing within the music video
is where the artist's music video is referring to other films, television
programmes or even video games which it could paying homage to the original
creator of it but an example of this being of the Beastie Boy's Sabotage where
it is using a use of parody and paying to homage to the television programmes
of Hawaii-O Five, Starboy and Hutch, The Streets of San Francisco and included
S.W.A.T. Baretta.
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