Task 1C - individual report: Purpose of music videos

To sell the song (Beyonce - Sorry)
The purpose of this music video is to her husbandJay Z because he cheated on her with another women who she refers to as 'Becky' at the end of the video, due to who she said 'You better call Becky with the good hair'. The reason why she made this song and even the whole album called 'Lemonade' is to relate to her fan's situations and problems with their loved ones in life, she done this because she knew she was going to receive a lot of sales from it because the lyrics relate resembles a lot of people's situations. The video sales the song very well because of the fact that it is abstract and it's presenting image as she doesn't care anymore and she can do well without her husband. Near the end it is abstract because of they way her choreography is, it is rhythmic editing because she is moving her body to each beat. Also it is abstract because of their costumes and face paint.  This music video also has conventions such as lip-syncing, choreography and being abstract. 

Promotional for the artist (Lady Gaga - Marry the night)
A music video wasn't only to sell the song but it is also to sell the artist. Promotion of the artist is key in a music video for the future success of both the artist and the video. That is why we see the artist in their music performing is a hypo reality form of way because the artist wants to promote their image in the way they want their fans to see them. For an example, Beyonce only shows you her luxury part of her life and the best parts of her life, you wouldn't see her bad days or her personal life or when she is depressed because of the fact she doesn't want to show the audience that. This is the reason why young urban youths are the target audience because they are more influenced easy and buy into things quickly. Nowadays the music video is more important than the actual track. The song is a soundtrack for the music video because the public love the music videos. Therefore there are more music videos in the modern era that are more abstract, unusual and creative because that is what their audience want. Example of this would be Lady Gaga - Marry the night. The narrative of this video is longer than the actual song. The only difference with this artist compared to the others is that at the beginning in the narrative she tell the story of her personal life, which other artist doesn't seem to do because it is private and they want build a fake image. The aim is to make a interesting creative most abstract music video in order to get the public talking about this new artist. Lady Gaga is very abstract within herself because of her costume, hairstyles and they way she comes across as a person.


Exposure and Expansion of the artist 

Exposure for any new or current artist is hugely important. Exposure for any  artist is hugely important when it comes to music videos because it shows the audience the image of the artist and creates a false image for artist. image is important because the audience who understand what the artist is like. Exposure for any new or current artist is hugely important. Music Videos play a vital part in the exposure of an artist because it promote their image which is used to gain revenue and endorsement deals with products, this convey a message that shows what the artists is using because the fans will buy the products. However for unsigned artists like Scribz (ld 67), the numbers are more in the fan base and conveying a certain lifestyle which will grab the attention of the youth audience in London as it will show that an unsigned artist can gain popularity on social media due to the new digital era which is finding creative way to promote and establish yourself in the music industry and finding a market fit.