Genre - Conventions (Prep Work)

Genre	Convention
Pop Katy Perry – Hot N Cold	Pop music usually have choreography in them and lip-syncing. In Katy Perry’s song ‘Hot n Cold’ there is narrative at the beginning whilst they are getting married, then the lip-syncing starts when the song comes in. They have dance choreography at the middle and the end of the music video, the first dance is them in their wedding costumes her being upset because he couldn’t answer in their wedding. The second dance is her in hip hop costume being happy. Then it has narrative at the end again.
Indie Young ash – Letting you go	In this music video it has narrative throughout the video about her boyfriend saying she was always there for him but now she is letting him go. It also has lip-syncing in some of the scenes in the video. The video mainly focuses on her throughout the whole video and the camera is mainly still camera.
Hip Hop Ludacris – Fantasy	In this music video it is at a normal narrative where hip hop videos usually are, at a party but this party is outside. There is also sexualisation because there is a lot of close ups on women in their bra and shorts. Hip Hop videos love sexualising women not only on camera but also in their lyrics as well. Also it has a fast pace to the track.
R&B R Kelly – Bump n Grind	R&B is more sole and slow music. Not far from Hip Hop but it has a slow pace in the music. This music video has a narrative at the beginning of the song with him with a woman, and then other women are screaming his name in the crowd. This music video also has dance choreography but he is on stage performing live but it is an actual music video. Also it shows the musicians in the background playing the song whilst R Kelly is lip-syncing. This video is also sexualising women by having close up on women.