Thursday, 15 December 2016
Tuesday, 6 December 2016
Feedback
Assess 3B & C beat editing & lip syncing
- Add headings
- spelling mistakes
- write the purposes
- use different words from 'sharp and neat'
- use content/add the keywords
- use a different word from switch
- its a M
- for D how would different genres use beat editing and compare it and how effective beat editing is.
- needs more explanation
Task 3Ciii - Chroma key and effect
- Explain why it has gone viral
- how is it impressive to watch and what style and effects have they used
- without a green scree it would be impossible to make
- Haven't discussed why the Kenye west music video is unsuccessful
- Refer back to the powerpoint
- go into more detail
- its a M
- for D more detail, are music video reliable on chroma key
- Explain more and focus more on effects
Monday, 28 November 2016
no Knife - Pre production
Team Roles and Responsibilities
Within our group we all each have different roles and responsibilities. The people in my group are myself, Nigel, Daniel and Ashley. Our roles was given to us by our director (Nigel) in order for us to make a successful music video for our unsigned artist who is our talent.
Nigel Chiteme - Director
Nigel has been chosen to be the director for this music video is because he had the main vision of the music video so he will see all the little details of the visual aspects of the music video and he has the biggest and general image of the what the music video is going to be, he is also skilled in shooting and editing therefore he will over see if the shots has been editing perfectly and in the way it is suppose to be edited in.
Tamaira Lynch - Producer
I was handed this role of being the producer by the director because he thought that i was capable to organise and guide the crew. I am the one of three people who is the most organised in the class, and i would make sure everyone and everything is in check, Nothing will missed out or un-organised.
Daniel Taiwo - Director of photography
Daniel has been chose by the director to be director of photography because from previous experiences working on other projects Daniel has a skill for good shot framing and he is exponential and understanding about the rule of thirds, he has good knowledge on how to use a camera in terms of getting the right light exposure, and when him and the director works together with his skills and the director's ideas they will be able to illustrate the idea we want to get across.
Ashley Davis - Assistant Director
Ashley was given this position because his skills on final cut pro is one of the best in the class and has exceeded general knowledge of the software. Also from our last project, Ashley's continuity editing is conceptional and that is going to be a big asit to our production because we are doing a narrative base music video.
Peter (Fegs) - Talent
Fegs has been chosen to be the talent because we as a group his talent is half successful and we feel like this music video will help him become more successful because although he has 6 thousand followers on soundcloud, youtube will make him more known and stand out more because everyone in the world accesses youtube.
Performance Crew
Producer
Risk Assessment
Currently waiting for them to reply if we have permission or not.
Within our group we all each have different roles and responsibilities. The people in my group are myself, Nigel, Daniel and Ashley. Our roles was given to us by our director (Nigel) in order for us to make a successful music video for our unsigned artist who is our talent.
Nigel Chiteme - Director
Nigel has been chosen to be the director for this music video is because he had the main vision of the music video so he will see all the little details of the visual aspects of the music video and he has the biggest and general image of the what the music video is going to be, he is also skilled in shooting and editing therefore he will over see if the shots has been editing perfectly and in the way it is suppose to be edited in.
Tamaira Lynch - Producer
I was handed this role of being the producer by the director because he thought that i was capable to organise and guide the crew. I am the one of three people who is the most organised in the class, and i would make sure everyone and everything is in check, Nothing will missed out or un-organised.
Daniel Taiwo - Director of photography
Daniel has been chose by the director to be director of photography because from previous experiences working on other projects Daniel has a skill for good shot framing and he is exponential and understanding about the rule of thirds, he has good knowledge on how to use a camera in terms of getting the right light exposure, and when him and the director works together with his skills and the director's ideas they will be able to illustrate the idea we want to get across.
Ashley Davis - Assistant Director
Ashley was given this position because his skills on final cut pro is one of the best in the class and has exceeded general knowledge of the software. Also from our last project, Ashley's continuity editing is conceptional and that is going to be a big asit to our production because we are doing a narrative base music video.
Peter (Fegs) - Talent
Fegs has been chosen to be the talent because we as a group his talent is half successful and we feel like this music video will help him become more successful because although he has 6 thousand followers on soundcloud, youtube will make him more known and stand out more because everyone in the world accesses youtube.
Performance Crew
Producer
Risk Assessment
Permission to shoot
Currently waiting for them to reply if we have permission or not.
Tuesday, 22 November 2016
Groups work Fegs- no knife
Mood Board 1
Our music video that we are creating for our upcoming artist will create an image that show that he has changed his lifestyle and that he isn't the boy he use to be. The whole concept is that he wants to teach others that the streets are bad and him changing has been the best thing that has happened to him in his life. The image it is creating for him that he is inspirational and meek, which means he is now a humble person. His image before was aggressive, violent and a criminal but throughout time it changed therefore his image now is to inspire others to go the right direction. He is showing his target audience that he use to live a bad lifestyle and it will relate to a lot of our urban youths that currently live that lifestyle and who are lost because they don't know any other route to go; he is that person that tells them the right path. As the music video goes on it shows how his image changes. The narrative of the music video that he starts off as a hood boy always on the streets, because of this lifestyle his friend got stabbed and killed and because of this it made him realise that this lifestyle isn't good. Therefore at the end of the music video he will be on the streets but instead of doing crime he is preaching to other youths that the street lifestyle isn't good and as he preaches more people crowd around him to listen.
Mood Board 2
Mood Board 3
Mood Board 4
Contribution to 500 words
ImageOur music video that we are creating for our upcoming artist will create an image that show that he has changed his lifestyle and that he isn't the boy he use to be. The whole concept is that he wants to teach others that the streets are bad and him changing has been the best thing that has happened to him in his life. The image it is creating for him that he is inspirational and meek, which means he is now a humble person. His image before was aggressive, violent and a criminal but throughout time it changed therefore his image now is to inspire others to go the right direction. He is showing his target audience that he use to live a bad lifestyle and it will relate to a lot of our urban youths that currently live that lifestyle and who are lost because they don't know any other route to go; he is that person that tells them the right path. As the music video goes on it shows how his image changes. The narrative of the music video that he starts off as a hood boy always on the streets, because of this lifestyle his friend got stabbed and killed and because of this it made him realise that this lifestyle isn't good. Therefore at the end of the music video he will be on the streets but instead of doing crime he is preaching to other youths that the street lifestyle isn't good and as he preaches more people crowd around him to listen.
So we are planning to use the meaning of the song, which is to stop knife crime, and to put down knifes. In the first chorus it is like the introduction to the story and the tone is quite calm because as the song progresses the mood and tone of the song will get more hyped. In the first verse he starts the story talking about how he could of died at 14 then we will show a 14-year-old version of him showing a 10 second clip of the situation
A trend that is included in most gospel music videos is when the artist is either outside on the streets, in a church, or inside some sort of building, and what the artist is doing is that he is speaking to a group of young people (mainly boys), and he is preaching to them. There are a large number of music videos that have used this same convention. Music videos that have used this same convention are videos such as “Sending One Up” by Guvna B, DFMB by another artist called A Star, “Like That” by an artist called Means, who is part of a group called Hope Dealers.
Fegs - no knife - \My section
Mood board
Lyric analysis
Our music video that we are creating for our upcoming artist will create an image that show that he has changed his lifestyle and that he isn't the boy he use to be. The whole concept is that he wants to teach others that the streets are bad and him changing has been the best thing that has happened to him in his life. The image it is creating for him that he is inspirational and meek, which means he is now a humble person. His image before was aggressive, violent and a criminal but throughout time it changed therefore his image now is to inspire others to go the right direction. He is showing his target audience that he use to live a bad lifestyle and it will relate to a lot of our urban youths that currently live that lifestyle and who are lost because they don't know any other route to go; he is that person that tells them the right path. As the music video goes on it shows how his image changes. The narrative of the music video that he starts off as a hood boy always on the streets, because of this lifestyle his friend got stabbed and killed and because of this it made him realise that this lifestyle isn't good. Therefore at the end of the music video he will be on the streets but instead of doing crime he is preaching to other youths that the street lifestyle isn't good and as he preaches more people crowd around him to listen.
Contribution to 500 words
ImageOur music video that we are creating for our upcoming artist will create an image that show that he has changed his lifestyle and that he isn't the boy he use to be. The whole concept is that he wants to teach others that the streets are bad and him changing has been the best thing that has happened to him in his life. The image it is creating for him that he is inspirational and meek, which means he is now a humble person. His image before was aggressive, violent and a criminal but throughout time it changed therefore his image now is to inspire others to go the right direction. He is showing his target audience that he use to live a bad lifestyle and it will relate to a lot of our urban youths that currently live that lifestyle and who are lost because they don't know any other route to go; he is that person that tells them the right path. As the music video goes on it shows how his image changes. The narrative of the music video that he starts off as a hood boy always on the streets, because of this lifestyle his friend got stabbed and killed and because of this it made him realise that this lifestyle isn't good. Therefore at the end of the music video he will be on the streets but instead of doing crime he is preaching to other youths that the street lifestyle isn't good and as he preaches more people crowd around him to listen.
Tuesday, 15 November 2016
Task 3c(iii): Chroma key and Effects
In this report i will be explaining all the possible ways on how to use chroma key and the reason why artists use the chroma key. Also will be talking about the different type of effects you can edit over the chroma key to make it show that they are exactly in the location The way artist would use chroma key is create hyper-reality and they will use creatively. However some artists use chroma key for the right purposes but some artists rely on chroma key to much and use it wrong.
Artists that use chroma key successfully
In Katy Perry ft Kanye West music video called 'E.T' they use chroma key and effects effectively because it actually has the hyper reality of them actually being there when their not. The chroma key shows the two artists in space; Katy Perry being a alien or equivalent to satan because at the end she had 'satan's legs' which are deer legs. They used this effectively because when she was in space she was blended with the location to make it look like she was actually there, which proves when they edited it they adjusted the lighting to make her blend in with the background. Also the visual lighting related to the lyrics because they lyrics is related to the illuminati and supernatural abilities. However the music video could become uncomfortable to watch my certain viewers by the music video became viral and achieved 427,210,757 views. Therefore their use of chroma key was successful. The lyrics relate to the visuals because when she says 'you open my eyes, and i'm ready to go lead me into the light' the start to show shots of animals and creatures awakening and the 'light' resembles the light they walk to at the end of the music video 4.50. Also Kanye says 'tell me whats next alien sex' the when the pace of the song speeds up it cuts to shots of animals and creatures having sex '3.50' proving that the aliens are going to make another life in another dimension because they have destroyed earth and you can see this when Katy Perry comes down to earth 3.00.
Artists that use chroma key unsuccessfully
The usage of chroma key in Kanye West - Bound 2 music video was unsuccessful. He used the green screen for the location at the desert, which gives it a western theme, however cowboys are usually white and Kanye is black therefore it might of done this theme on purpose to show he has power and also there is no one else apart from him and Kim Kardashian there, therefore it could show a sign of freedom. In some hots of the music video you will see Kanye riding a motorbike that you can clearly see isn't moving, only the background is moving with his wife naked in front. Therefore we can see that Kanye West tried to use chroma key for a hyper reality effect and creativity but the background wasn't appropriate for the music video.
Another unsuccessful music video that uses chroma key is 'Hooked on a feeling' by David Hasselhoff. The locations that David Hasselhoff was using for his music video wasn't suitable and didn't fit well within the music video. In the music video we have David Hasselhoff in front of a green screen lip syncing in different locations, the reason why he done it in numerous of locations to show that he goes around the world and that he is about. It was unsuccessful because he wasn't blending with the background at all, also in one shot when he caught the cube '0.53-1.06' and then another shot when he is flying in the air '1.07-1.13', wasn't convincing enough. In the music video it shows that he has supernatural powers because he can be in different locations at the same time and also this very different towards his audience because he is an actor, therefore this is out of his category, so he wanted to sell his image as not only is he just an actor but he is also an artist.
Kanye West - Bound 2 and David Hasselhoff - Hooked on feeling both used chroma key unsuccessfully, however although they didn't do successful their music video became viral because it used chroma key so badly leaving Kanye West - Bound 2 to have 59,974, 703 views and David Hasselhoff - Hooked on feeling has 12,438,856 views. Unlike the Katy Perry E.T music video where they blended her in with the background to make the hyper reality look realistic, but Kanye West and David Hasselhoff didn't blend in the visuals together properly.
However i believe over years artists rely on chroma key to much because of the fact it is cheap and easier to do for their music video instead of actually going to the location, creating your own lighting and set up. Also it allows them to be more creative with the music video and that is all they focus on nowadays; the creativity of the music video because that is what makes the track go viral and that is what is showing the audience how the artists are in their concerts and that his how they make their money because no one buys music anymore.
Artists that use chroma key successfully
In Katy Perry ft Kanye West music video called 'E.T' they use chroma key and effects effectively because it actually has the hyper reality of them actually being there when their not. The chroma key shows the two artists in space; Katy Perry being a alien or equivalent to satan because at the end she had 'satan's legs' which are deer legs. They used this effectively because when she was in space she was blended with the location to make it look like she was actually there, which proves when they edited it they adjusted the lighting to make her blend in with the background. Also the visual lighting related to the lyrics because they lyrics is related to the illuminati and supernatural abilities. However the music video could become uncomfortable to watch my certain viewers by the music video became viral and achieved 427,210,757 views. Therefore their use of chroma key was successful. The lyrics relate to the visuals because when she says 'you open my eyes, and i'm ready to go lead me into the light' the start to show shots of animals and creatures awakening and the 'light' resembles the light they walk to at the end of the music video 4.50. Also Kanye says 'tell me whats next alien sex' the when the pace of the song speeds up it cuts to shots of animals and creatures having sex '3.50' proving that the aliens are going to make another life in another dimension because they have destroyed earth and you can see this when Katy Perry comes down to earth 3.00.Artists that use chroma key unsuccessfully
The usage of chroma key in Kanye West - Bound 2 music video was unsuccessful. He used the green screen for the location at the desert, which gives it a western theme, however cowboys are usually white and Kanye is black therefore it might of done this theme on purpose to show he has power and also there is no one else apart from him and Kim Kardashian there, therefore it could show a sign of freedom. In some hots of the music video you will see Kanye riding a motorbike that you can clearly see isn't moving, only the background is moving with his wife naked in front. Therefore we can see that Kanye West tried to use chroma key for a hyper reality effect and creativity but the background wasn't appropriate for the music video.
Another unsuccessful music video that uses chroma key is 'Hooked on a feeling' by David Hasselhoff. The locations that David Hasselhoff was using for his music video wasn't suitable and didn't fit well within the music video. In the music video we have David Hasselhoff in front of a green screen lip syncing in different locations, the reason why he done it in numerous of locations to show that he goes around the world and that he is about. It was unsuccessful because he wasn't blending with the background at all, also in one shot when he caught the cube '0.53-1.06' and then another shot when he is flying in the air '1.07-1.13', wasn't convincing enough. In the music video it shows that he has supernatural powers because he can be in different locations at the same time and also this very different towards his audience because he is an actor, therefore this is out of his category, so he wanted to sell his image as not only is he just an actor but he is also an artist.Kanye West - Bound 2 and David Hasselhoff - Hooked on feeling both used chroma key unsuccessfully, however although they didn't do successful their music video became viral because it used chroma key so badly leaving Kanye West - Bound 2 to have 59,974, 703 views and David Hasselhoff - Hooked on feeling has 12,438,856 views. Unlike the Katy Perry E.T music video where they blended her in with the background to make the hyper reality look realistic, but Kanye West and David Hasselhoff didn't blend in the visuals together properly.
However i believe over years artists rely on chroma key to much because of the fact it is cheap and easier to do for their music video instead of actually going to the location, creating your own lighting and set up. Also it allows them to be more creative with the music video and that is all they focus on nowadays; the creativity of the music video because that is what makes the track go viral and that is what is showing the audience how the artists are in their concerts and that his how they make their money because no one buys music anymore.
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