Groups work Fegs- no knife

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Contribution to 500 words 

Image
Our music video that we are creating for our upcoming artist will create an image that show that he has changed his lifestyle and that he isn't the boy he use to be. The whole concept is that he wants to teach others that the streets are bad and him changing has been the best thing that has happened to him in his life. The image it is creating for him that he is inspirational and meek, which means he is now a humble person. His image before was aggressive, violent and a criminal but throughout time it changed therefore his image now is to inspire others to go the right direction. He is showing his target audience that he use to live a bad lifestyle and it will relate to a lot of our urban youths that currently live that lifestyle and who are lost because they don't know any other route to go; he is that person that tells them the right path. As the music video goes on it shows how his image changes. The narrative of the music video that he starts off as a hood boy always on the streets, because of this lifestyle his friend got stabbed and killed and because of this it made him realise that this lifestyle isn't good. Therefore at the end of the music video he will be on the streets but instead of doing crime he is preaching to other youths that the street lifestyle isn't good and as he preaches more people crowd around him to listen.

So we are planning to use the meaning of the song, which is to stop knife crime, and to put down knifes. In the first chorus it is like the introduction to the story and the tone is quite calm because as the song progresses the mood and tone of the song will get more hyped. In the first verse he starts the story talking about how he could of died at 14 then we will show a 14-year-old version of him showing a 10 second clip of the situation 

A trend that is included in most gospel music videos is when the artist is either outside on the streets,  in a church, or inside some sort of building, and what the artist is doing is that he is speaking to a group of young people (mainly boys), and he is preaching to them. There are a large number of music videos that have used this same convention. Music videos that have used this same convention are videos such as “Sending One Up” by Guvna B, DFMB by another artist called A Star, “Like That” by an artist called Means, who is part of a group called Hope Dealers.