Task 3c(iii): Chroma key and Effects

In this report i will be explaining all the possible ways on how to use chroma key and the reason why artists use the chroma key. Also will be talking about the different type of effects you can edit over the chroma key to make it show that they are exactly in the location The way artist would use chroma key is create hyper-reality and they will use creatively. However some artists use chroma key for the right purposes but some artists rely on chroma key to much and use it wrong.

Artists that use chroma key successfully
In Katy Perry ft Kanye West music video called 'E.T' they use chroma key and effects effectively because it actually has the hyper reality of them actually being there when their not. The chroma key shows the two artists in space; Katy Perry being a alien or equivalent to satan because at the end she had 'satan's legs' which are deer legs. They used this effectively because when she was in space she was blended with the location to make it look like she was actually there, which proves when they edited it they adjusted the lighting to make her blend in with the background. Also the visual lighting related to the lyrics because they lyrics is related to the illuminati and supernatural abilities. However the music video could become uncomfortable to watch my certain viewers by the music video became viral and achieved 427,210,757 views. Therefore their use of chroma key was successful. The lyrics relate to the visuals because when she says 'you open my eyes, and i'm ready to go lead me into the light' the start to show shots of animals and creatures awakening and the 'light' resembles the light they walk to at the end of the music video 4.50. Also Kanye says 'tell me whats next alien sex' the when the pace of the song speeds up it cuts to shots of animals and creatures having sex '3.50' proving that the aliens are going to make another life in another dimension because they have destroyed earth and you can see this when Katy Perry comes down to earth 3.00.


Artists that use chroma key unsuccessfully
The usage of chroma key in Kanye West - Bound 2 music video was unsuccessful. He used the green screen for the location at the desert, which gives it a western theme, however cowboys are usually white and Kanye is black therefore it might of done this theme on purpose to show he has power and also there is no one else apart from him and Kim Kardashian there, therefore it could show a sign of freedom.  In some hots of the music video you will see Kanye riding a motorbike that you can clearly see isn't moving, only the background is moving with his wife naked in front. Therefore we can see that Kanye West tried to use chroma key for a hyper reality effect and creativity but the background wasn't appropriate for the music video.


Another unsuccessful music video that uses chroma key is 'Hooked on a feeling' by David Hasselhoff. The locations that David Hasselhoff was using for his music video wasn't suitable and didn't fit well within the music video. In the music video we have David Hasselhoff in front of a green screen lip syncing in different locations, the reason why he done it in numerous of locations to show that he goes around the world and that he is about. It was unsuccessful because he wasn't blending with the background at all, also in one shot when he caught the cube '0.53-1.06' and then another shot when he is flying in the air '1.07-1.13', wasn't convincing enough. In the music video it shows that he has supernatural powers because he can be in different locations at the same time and also this very different towards his audience because he is an actor, therefore this is out of his category, so he wanted to sell his image as not only is he just an actor but he is also an artist.

Kanye West - Bound 2 and David Hasselhoff - Hooked on feeling both used chroma key unsuccessfully, however although they didn't do successful their music video became viral because it used chroma key so badly leaving Kanye West - Bound 2 to have 59,974, 703 views and David Hasselhoff - Hooked on feeling has 12,438,856 views. Unlike the Katy Perry E.T music video where they blended her in with the background to make the hyper reality look realistic, but Kanye West and David Hasselhoff didn't blend in the visuals together properly.
However i believe over years artists rely on chroma key to much because of the fact it is cheap and easier to do for their music video instead of actually going to the location, creating your own lighting and set up. Also it allows them to be more creative with the music video and that is all they focus on nowadays; the creativity of the music video because that is what makes the track go viral and that is what is showing the audience how the artists are in their concerts and that his how they make their money because no one buys music anymore.