Assess 3B & C Beat Editing & Lip Synching

One important procedure which can be connected when altering a music video is cutting to the beat, this basically implies when the music video starts with one beat then onto the next along with the image that is moving on the screen. I would say cutting to the beat would keep the gathering of people fascinated and intrigued, furthermore cutting to the beat could build up a mood based around the genre and the music video.

Beat Editing

Before you cut to the beat you have to place your markers in the points where there is a beat. You do this with each pf your shots that you want to have in your video. The markers help you get an exact cut therefore you will know when the beat drops exactly. But before you do this you have to do the preparation. So first I downloaded the track from the blog then dragged it into final cut. Then you’re meant listen over the track a few times, so I listened to the track to get an idea how I wanted my shots. I started to put my shots in and added my markers on every beat I heard. Before I added my markers you have to make sure your shots are in line with the track therefore it will be all in synced and not look like the video is delayed 3 seconds behind the track. To add the markers you have to use the 'M' key, this shows where every beat drops. Wherever you have put a marker you will have to cut it. After you cut it all you will have to start playing around with the shots, therefore i zoomed in with some shots and zoomed out, I replaced some shots and moved around the shots. I also reversed and changed the pace of the shots because of the fact it is a fast pace song, so the video will look better if it if the shots are in synced with the beat so it looks sharp.

Lip-Syncing

Unlike the summer music video I shot I added lip-syncing. This is really important in a performance music video and the summer music video was lacking it therefore it wasn't really successful. However with 'Turn down for what' music video there was lip-syncing, there isn't a lot of lyrics within the track which made it easier to for the performance to lip-sync while doing the choreography but every time the track said, 'turn down for what' one the performance would say the lyrics. I also had to inline the shot where the performer says 'turn down for what' to when the track says 'turn down for what' because then it will look more smooth and neat and flow more and not look messy, if the lyrics wasn't in line with the artist then it would messy and it wouldn't look like a music video.

We did a practice run over the summer to make a music video, however we didn't learn. Compared to our music video in the summer, the 'Turn down for what' is much more like a music video because of the fact it has good effect on the video and makes it look not boring and dull.

Comparison (Beat Editing & Lip-syncing)

In the summer music video it was very poor because there is very little beat editing and there is very little lip-syncing. The lip-syncing is very important because it shows who the artist is and who is the main image and character, also it is meant to be a performance video, not a conceptual video. With a conceptual music video you can get away with not having any lip-syncing because of the fact it focuses more on the music and the instrument but with a performance music video, lip-syncing is one of the most important conventions. Also the music video itself isn't really selling, because with a music video you want to make it look more like a live performance, so people can go to your concerts because what they see in your music videos is what they're going to see in the live performance because that is how the artist make their money; not through the public buying their music but from the concerts they do. However with summer music video it's not engaging enough to make the audience want to see them live. Whereas with 'Turn down for what' music video is more like a performance because it has the conventions such as lip-syncing, choreography, costume and cutting to the beat therefore the public will want to see it live. Cutting to the beat makes the music video look more interesting and effective, therefore the public will feel intrigued to watch it.

The 'Turn down for what' music video is more successful because of the fact it involves lip-syncing and beat editing and because it makes it look more convincing that it is a music video. Within the first 19 seconds of the music video I beat edited by changing shots around and adding shutter stock shots in to make it look more interesting. Also the way I edited it is that beat comes in sets of 6 than 5, and the last beat in the set of 6 (which is a 'clap' probably used by logic pro x) I slowed down the shot because the sound of the clap is slightly stretched out, therefore I slowed down the track to fit the duration of the 'clap'. Also another example of my beat editing is at 0:09 there is a cut, which needed two markers and I added in shots but cut them in a way that it cuts between the two shots like a glitch. I got one shot, split it in two, separated it slightly and put a different shot on top in the gap that was created, therefore on that beat it looks like there is a glitch between the two shots.

Different Genre's 
However there is different beat editing in different genres of music
Rock - In rock music the shot doesn't change to every beat but it will show for an example the person playing the drums hitting the drums on time to the beat, which means they in synced the track with the shots perfectly. For an example 'Foo Fighters - The pretender' every beat there is the it would change to  some shots or to the main artist who is lip-syncing, however the shots are more still and neat when it is cut to the beat editing.


Hip Hop - In Hip hop music don't really have beat editing it does have some shots that change on the beat but it mostly has lip-syncing. For an example N.W.A - Straight outta Compton, the beat editing is more on their vocals, not as much cutting to shots on every beat.
Pop -