Image
Our music video that we are creating for our upcoming artist will create an image that show that he has changed his lifestyle and that he isn't the boy he use to be. The whole concept is that he wants to teach others that the streets are bad and him changing has been the best thing that has happened to him in his life. The image it is creating for him that he is inspirational and meek, which means he is now a humble person. His image before was aggressive, violent and a criminal but throughout time it changed therefore his image now is to inspire others to go the right direction. He is showing his target audience that he use to live a bad lifestyle and it will relate to a lot of our urban youths that currently live that lifestyle and who are lost because they don't know any other route to go; he is that person that tells them the right path. As the music video goes on it shows how his image changes. The narrative of the music video that he starts off as a hood boy always on the streets, because of this lifestyle his friend got stabbed and killed and because of this it made him realise that this lifestyle isn't good. Therefore at the end of the music video he will be on the streets but instead of doing crime he is preaching to other youths that the street lifestyle isn't good and as he preaches more people crowd around him to listen.
So we are planning to use the meaning of the song, which is to stop knife crime, and to put down knifes. In the first chorus it is like the introduction to the story and the tone is quite calm because as the song progresses the mood and tone of the song will get more hyped. In the first verse he starts the story talking about how he could of died at 14 then we will show a 14-year-old version of him showing a 10 second clip of the situation
A trend that is included in most gospel music videos is when the artist is either outside on the streets,in a church, or inside some sort of building, and what the artist is doing is that he is speaking to a group of young people (mainly boys), and he is preaching to them. There are a large number of music videos that have used this same convention. Music videos that have used this same convention are videos such as “Sending One Up” by Guvna B, DFMB by another artist called A Star, “Like That” by an artist called Means, who is part of a group called Hope Dealers.
Image
Our music video that we are creating for our upcoming artist will create an image that show that he has changed his lifestyle and that he isn't the boy he use to be. The whole concept is that he wants to teach others that the streets are bad and him changing has been the best thing that has happened to him in his life. The image it is creating for him that he is inspirational and meek, which means he is now a humble person. His image before was aggressive, violent and a criminal but throughout time it changed therefore his image now is to inspire others to go the right direction. He is showing his target audience that he use to live a bad lifestyle and it will relate to a lot of our urban youths that currently live that lifestyle and who are lost because they don't know any other route to go; he is that person that tells them the right path. As the music video goes on it shows how his image changes. The narrative of the music video that he starts off as a hood boy always on the streets, because of this lifestyle his friend got stabbed and killed and because of this it made him realise that this lifestyle isn't good. Therefore at the end of the music video he will be on the streets but instead of doing crime he is preaching to other youths that the street lifestyle isn't good and as he preaches more people crowd around him to listen.
In this report i will be explaining all the possible ways on how to use chroma key and the reason why artists use the chroma key. Also will be talking about the different type of effects you can edit over the chroma key to make it show that they are exactly in the location The way artist would use chroma key is create hyper-reality and they will use creatively. However some artists use chroma key for the right purposes but some artists rely on chroma key to much and use it wrong.
Artists that use chroma key successfully In Katy Perry ft Kanye West music video called 'E.T' they use chroma key and effects effectively because it actually has the hyper reality of them actually being there when their not. The chroma key shows the two artists in space; Katy Perry being a alien or equivalent to satan because at the end she had 'satan's legs' which are deer legs. They used this effectively because when she was in space she was blended with the location to make it look like she was actually there, which proves when they edited it they adjusted the lighting to make her blend in with the background. Also the visual lighting related to the lyrics because they lyrics is related to the illuminati and supernatural abilities. However the music video could become uncomfortable to watch my certain viewers by the music video became viral and achieved 427,210,757 views. Therefore their use of chroma key was successful. The lyrics relate to the visuals because when she says 'you open my eyes, and i'm ready to go lead me into the light' the start to show shots of animals and creatures awakening and the 'light' resembles the light they walk to at the end of the music video 4.50. Also Kanye says 'tell me whats next alien sex' the when the pace of the song speeds up it cuts to shots of animals and creatures having sex '3.50' proving that the aliens are going to make another life in another dimension because they have destroyed earth and you can see this when Katy Perry comes down to earth 3.00.
Artists that use chroma key unsuccessfully The usage of chroma key in Kanye West - Bound 2 music video was unsuccessful. He used the green screen for the location at the desert, which gives it a western theme, however cowboys are usually white and Kanye is black therefore it might of done this theme on purpose to show he has power and also there is no one else apart from him and Kim Kardashian there, therefore it could show a sign of freedom. In some hots of the music video you will see Kanye riding a motorbike that you can clearly see isn't moving, only the background is moving with his wife naked in front. Therefore we can see that Kanye West tried to use chroma key for a hyper reality effect and creativity but the background wasn't appropriate for the music video.
Another unsuccessful music video that uses chroma key is 'Hooked on a feeling' by David Hasselhoff. The locations that David Hasselhoff was using for his music video wasn't suitable and didn't fit well within the music video. In the music video we have David Hasselhoff in front of a green screen lip syncing in different locations, the reason why he done it in numerous of locations to show that he goes around the world and that he is about. It was unsuccessful because he wasn't blending with the background at all, also in one shot when he caught the cube '0.53-1.06' and then another shot when he is flying in the air '1.07-1.13', wasn't convincing enough. In the music video it shows that he has supernatural powers because he can be in different locations at the same time and also this very different towards his audience because he is an actor, therefore this is out of his category, so he wanted to sell his image as not only is he just an actor but he is also an artist.
Kanye West - Bound 2 and David Hasselhoff - Hooked on feeling both used chroma key unsuccessfully, however although they didn't do successful their music video became viral because it used chroma key so badly leaving Kanye West - Bound 2 to have 59,974, 703 views and David Hasselhoff - Hooked on feeling has 12,438,856 views. Unlike the Katy Perry E.T music video where they blended her in with the background to make the hyper reality look realistic, but Kanye West and David Hasselhoff didn't blend in the visuals together properly.
However i believe over years artists rely on chroma key to much because of the fact it is cheap and easier to do for their music video instead of actually going to the location, creating your own lighting and set up. Also it allows them to be more creative with the music video and that is all they focus on nowadays; the creativity of the music video because that is what makes the track go viral and that is what is showing the audience how the artists are in their concerts and that his how they make their money because no one buys music anymore.
There are so many camera angles and camera movements in music
videos and they all have their own meanings. We use the camera angles and
movements through different sequences of images that create a mood or an
emotion and those are some of the specific reasons why we add these into our
music videos.
High angle
One camera angle
that is used in music videos is a high angle, High angle is when the angle is
placed at a high level looking down at the artist and this gives off the mood
that the artist is vulnerable and weak because in the frame of the shot the
artist looks small therefore they look powerless. By using a high angle you are
automatically creating a meaning behind the shot.
Arc
Another camera
movement is an arc, An arc is when the camera is circling the character all
around 360', or another shot of an arc can be from a point of view vision where
the it feels like you are the person because you’re seeing it from the artists
eyes and everything is spinning; the whole world is spinning in circles. From
the point of view shot, an arc is to show that the person isn't themselves
where if they are being possessed or drugged, either way something unusual is
happening to them and causing them to lose control and become dizzy. When the
camera is facing the artist and the arc is circling could mean the same thing
that the character isn't themselves and become dizzy but it could also be a
sign of claustrophobia and someone becoming paranoid. An example of this is 'Aj
Tracey - Buster Cannon' between 0.54 - 0.59 there is two arc's circling the
artist showing that he is there but he's not there and he is fascinated by the
location he is in. Also to show that he is in his own world where everything is
fast paced, this shows at the end between 3.49 - 3.54.
Tracking away
shot
A tracking away
shot shows that the artist is the boss and everyone follows them, also to show
that they run the world, to show that they are important. An example of this is
'Lady Leshurr - Queen's Speech pt3' throughout the whole music video tracking
away is being used to show that everyone should back away because the queen is
coming because that is what she represents herself as 'Queen' reason being
while all of her songs begin with 'Queen's Speech' referring herself to a
queen. Also because at the end of every music video she produces she puts on a
crown to show is the queen therefore everyone should follow her because she is
the boss.
Low Angle
A low angle is
very different to a high angle, where a high angle shows that the artist is
vulnerable the low angle shows that the artist is dominant and powerful. They
use this angle in music videos a lot more than they use the high angle because
the artist wants their image to come across that they are dominant and have
more power of anyone rather than to look weak and vulnerable to everyone. An
example of this is 'Paul Stephan - SE28' this music video contains a lot of low
angles to show that he is dominant and that he is very powerful of everyone,
this happens between 0.19 - 0.30. It also related to the lyrics when he says 'I
won't tolerate know dickhead vibe' showing that he wouldn't take stupid behaviour
from anybody because he is the king.
Canted angle
In music videos a
canted angle is used a lot because it is to show that the artist is unstable.
This angle show the camera being tilted therefore shows that the artist isn't steady.
Also this angle is really affected once used with a point of view shot because
it shows that the artist is confused and unsure about something. To use this
angle you simply tilt the camera to one side slowly. An example of this is
'CezPresents ft. Selassie - back to basics' in this music video it uses canted
angle at 0.31 - 0.33 to show that the urban youths are unstable and
unsteady.
Zoom in and
out
A zoom in and zoom
out movement is a useful movement in music videos because the zoom in shows
that the artist is becoming claustrophobic because the framing of the shot
becomes smaller and feels like the artist is in a tight space. Whereas the
zooming out is to show that the artist has been isolated and is alone but it
also depends on the location because if the they zoom out and it shows that the
artist is in an empty room marginalized from the others, therefore it will make
it very clear to the audience that the artist is vulnerable and alone because
of the frame of the camera will become wider and the artist will become
smaller, whereas in a zoom in the framing would become smaller and the artist
will become bigger.
Handheld
Another camera
movement is a handheld. Handheld is useful when the image is moving too fast
for it to be recorded on the tripod, therefore handheld would be the best
procedure to use because you would be able to capture a lot more of the scene.
At these points the camera isn't on a tripod it’s been held free handed,
however although it is being held free handed it still has to be slightly
steady because the music video will become messy if the camera is moving a lot
with no meaning to it as well. For instance, IN2-WSTRN ft. Bastard 32,
Chip and Geko utilize this system at time 2.12 - 2.23 as the camera
administrator was taking after the activity of every specialists featuring in
the music video. By this it gives an urban feel and road feel. The reason for
utilizing this procedure it makes it sensible and it gives it more lumpy impact
on it.
One important procedure which can be connected when altering a
music video is cutting to the beat, this basically implies when the music video
starts with one beat then onto the next along with the image that is moving on
the screen. I would say cutting to the beat would keep the gathering of people
fascinated and intrigued, furthermore cutting to the beat could build up a mood
based around the genre and the music video.
Beat Editing
Before you cut to
the beat you have to place your markers in the points where there is a beat.
You do this with each pf your shots that you want to have in your video. The
markers help you get an exact cut therefore you will know when the beat drops
exactly. But before you do this you have to do the preparation. So first I
downloaded the track from the blog then dragged it into final cut. Then you’re
meant listen over the track a few times, so I listened to the track to get an
idea how I wanted my shots. I started to put my shots in and added my markers
on every beat I heard. Before I added my markers you have to make sure your
shots are in line with the track therefore it will be all in synced and not
look like the video is delayed 3 seconds behind the track. To add the markers
you have to use the 'M' key, this shows where every beat drops. Wherever you
have put a marker you will have to cut it. After you cut it all you will have
to start playing around with the shots, therefore i zoomed in with some shots
and zoomed out, I replaced some shots and moved around the shots. I also reversed
and changed the pace of the shots because of the fact it is a fast pace song,
so the video will look better if it if the shots are in synced with the beat so
it looks sharp.
Lip-Syncing
Unlike the summer
music video I shot I added lip-syncing. This is really important in a
performance music video and the summer music video was lacking it therefore it
wasn't really successful. However with 'Turn down for what' music video there
was lip-syncing, there isn't a lot of lyrics within the track which made it
easier to for the performance to lip-sync while doing the choreography but
every time the track said, 'turn down for what' one the performance would say
the lyrics. I also had to inline the shot where the performer says 'turn down
for what' to when the track says 'turn down for what' because then it will look
more smooth and neat and flow more and not look messy, if the lyrics wasn't in
line with the artist then it would messy and it wouldn't look like a music
video.
We did a practice
run over the summer to make a music video, however we didn't learn. Compared to
our music video in the summer, the 'Turn down for what' is much more like a
music video because of the fact it has good effect on the video and makes it
look not boring and dull.
Comparison (Beat Editing & Lip-syncing)
In the summer
music video it was very poor because there is very little beat editing and
there is very little lip-syncing. The lip-syncing is very important because it
shows who the artist is and who is the main image and character, also it is
meant to be a performance video, not a conceptual video. With a conceptual
music video you can get away with not having any lip-syncing because of the
fact it focuses more on the music and the instrument but with a performance
music video, lip-syncing is one of the most important conventions. Also the
music video itself isn't really selling, because with a music video you want to
make it look more like a live performance, so people can go to your concerts
because what they see in your music videos is what they're going to see in the
live performance because that is how the artist make their money; not through
the public buying their music but from the concerts they do. However with summer
music video it's not engaging enough to make the audience want to see them
live. Whereas with 'Turn down for what' music video is more like a performance
because it has the conventions such as lip-syncing, choreography, costume and
cutting to the beat therefore the public will want to see it live. Cutting to the
beat makes the music video look more interesting and effective, therefore the public will feel
intrigued to watch it.
The 'Turn down for
what' music video is more successful because of the fact it involves
lip-syncing and beat editing and because it makes it look more convincing that
it is a music video. Within the first 19 seconds of the music video I beat
edited by changing shots around and adding shutter stock shots in to make it
look more interesting. Also the way I edited it is that beat comes in sets of 6
than 5, and the last beat in the set of 6 (which is a 'clap' probably used by
logic pro x) I slowed down the shot because the sound of the clap is slightly
stretched out, therefore I slowed down the track to fit the duration of the
'clap'. Also another example of my beat editing is at 0:09 there is a cut,
which needed two markers and I added in shots but cut them in a way that it cuts between the two shots like a glitch. I got one shot, split it in two,
separated it slightly and put a different shot on top in the gap that was
created, therefore on that beat it looks like there is a glitch between the two
shots.
Different Genre's
However there is different beat editing in different genres of music Rock - In rock music the shot doesn't change to every beat but it will show for an example the person playing the drums hitting the drums on time to the beat, which means they in synced the track with the shots perfectly. For an example 'Foo Fighters - The pretender' every beat there is the it would change to some shots or to the main artist who is lip-syncing, however the shots are more still and neat when it is cut to the beat editing.
Hip Hop - In Hip hop music don't really have beat editing it does have some shots that change on the beat but it mostly has lip-syncing. For an example N.W.A - Straight outta Compton, the beat editing is more on their vocals, not as much cutting to shots on every beat. Pop -
