Evaluation of suit of ident

MTV Base ident 1

MTV Base ident 2



MTV Base ident 3 



MTV Base ident 4


These are our sweet of idents, our theme is futuristic because in one of our idents there are speakers moving by themselves along with headphones, therefore that is a sign of the future because things are moving without anyone touching them (stop motion). The tone of idents are retro, excitement and unusual. The unusual links back to the speakers moving by themselves. The retro links to the colours and effects, reason why there is a lot of paint and colours is to link back to the target audience (12-15) because it relates to their childhoods. Our brand identity is speakers because in each one of our idents there is speakers to represent the base and the base refers back to the channel ( MTV Base). Older teens dancing tot he music in their own style refers back to ident 4 when the teenagers are dancing to the music. There all slow motion because its giving off the effects that they don't want this moment to end.