Task 2a - Opportunities

Creation of corporate identity 
In this advanced time and age TV stations are no longer limited to just a single nation. Therefore idents is there to help TV channels in different locations around the world. The idents are consistency through different channels for an example BBC one ident helps the channel to gain identity for itself and to gain audiences attention towards their online websites for an example BBC i player this is important because they have to gain identity for their channel on TV and online.

The ident is the channel's brand; having this is very important because it influences users to become and remain loyal to the channel, referring back to BBC it makes the audience become familiar with the logo therefore they will automatically know what channel it is, therefore the viewers are most likely to watch that channel again and become immune to it.


Creation of tone 
Creation of tone is the feeling of the ident and what feelings does the idents come across as to the target audience, where is parody, scary, terrifying, loving etc. This is very important because it refers to how the target audience feel about the ident and must be very clear otherwise the audience might become confused therefore the identity of the channel and the tone are both opportunities and they both have to be consistent. For an example the ident for ;sumo.com' is animation all the time, which is consistent throughout the suit of idents and the tone of the idents are parody because they want to make their target audience laugh.


Encouragement of brand loyalty 
Encouragement of brand loyalty is to do with the visuals that the target audience see, which has to be consistent therefore it reminds the target audience of your channel and makes them watch the channel frequently. An example of this is BBC one from 2002 - 2006. This ident was for BBC one for 4 years but the ident was interesting and creative because it included all the aspects that BBC one contain. Also all the clips of the actors doing different things were in slow motion to make the audience know and take in what their doing and so the ident is long enough until the voice over is finished.


Branding of content
An ident can focus on the information of the channel (the aspects of what the channel contains) of the visual (the graphics of the channel). Branding of content is the identity of a particular program on that channel which belongs to specific channel. So the ident uses that TV channel in their ident to promote it, therefore branding of content is revolved around marketing because using that program in the ident not just promotes the channel but it promotes the program itself as well. For an example BBC 5 main program that they promoted in their ident was Big Brother. In this ident tools form themselves together to form the Big Brother logo to promote that program individually and then changes into the BBC 5 logo to promote the channel.



Appeal to target audience
Appeal to target audience is another opportunity. Appealing to the target audience is important because by watching the ident the audience will know what the channel is about. An example of this is Cartoon Network. The reason why Cartoon Network appeals to their target audience is because in their idents they have the characters from different programs in it and it is very colorful and lively. Cartoon Network also has brand loyalty because 2:09  the ident speaks about adventure and inviting the audience in to go on an adventure with them. This reflects to the target audience because the audience is children, which are intrigued to go on adventures therefore they will watch that channel.