Task 2b - Limitations

Colour 

Colour is extremely important, the reason why it is a limitation is because you have to be careful on what colour you have your log as because for an example you picked the colour pink people would naturally think that is BBC three because BBC three is pink. BBC is a very good example with colours because they have their own colour for each channel that they have. BBC one is red, BBC 2 is turquoise, BBC three is pink, BBC four is dark blue and BBC NEWS is burgundy. The reason being why that colour is a limitation is because if any other channel uses these colours it will confuse the audience because these channels have already branded themselves with these colours therefore this is restriction for other idents for other channels to use these colours.Another example of colour is on MTV Hits ident because the colour on the ident below is very bright to attract the audience attention.


Aspect Ratio
Aspect ratio is the width an the height of the ident. The main ratio now is 16:9 because that is everyone's everyday view and because most people in the modern era have wide HD TV screens therefore the 16:9 is perfect because it fits the whole ident on screen, whereas if you had a 4:3 ratio it would be too small and won't be able to fit all the information that is needed in the ident on screen because it would look like a small box. However 4:3 was perfect before the modern televisions were invented because before people use to have block TV's with a small screen, therefore the 4:3 didn't matter at the time. The reason why it is limitation is because it has to compete with other idents and show that they have the perfect ratio fitting their whole ident on screen without cutting anything out.



Typography
Typography is also very important because sometimes it has so much more meaning that the actual graphics. Typography contains the colour, style, font and size. Typography can be a limitation because it depends on what colour or style of text they use; they have to be really careful because it might look like another channels ident and that wouldn't be good for the marketing, brand loyalty and appealing to the audience because if you have and ident for a channel that has the tone of parody but the colour of that ident is burgundy and the same font and style like BBC news, you would be attracting the wrong target audience to your channel. An example of this is BBC three, the reason why the word 'three' is in lower case is because it is referring to the target audience. BBC three target audience is 16-34 years old therefore the lower case 'three' is relating to the younger side of the target audience and the type of programs they show that contains adult content targets the adult side of the target audience.


Resolution
Resolution is about the idents visuals becoming more appealing to the viewers and for the ident to becoming more up to date with the modern era because of the fact technology has improved and become more creative therefore the audiences want to see more creative and interesting things. The reason why resolutions are limitations is because it shows every detail that the ident has which could be time consuming and would take the focus that the audience has on the channel logo because they would be more interested in the graphics.


Size
Size is important especially with typography because you wouldn't want the logo to be to small and the graphics to be big because the audience will lose focus and focus more on the graphics. Also the viewers have to know what channel they are watching therefore if the size is too small they wont be able to recognise the channel therefore that is defeating appealing to the audience and consistency. However you dont want the size to be to big because if you want to add graphics in you wouldn't be able to because there will be no space. A good example of this would be nickelodeon because it's in 3D and it is clear enough for the target audience to see what channel is.