(Mine)Pairs: Timeline
https://www.tiki-toki.com/timeline/entry/762814/BBC-Three-idents-timeline/
Group class timeline:
Tuesday, 31 January 2017
Task 2b - Limitations
Colour
Colour is extremely important, the reason why it is a limitation is because you have to be careful on what colour you have your log as because for an example you picked the colour pink people would naturally think that is BBC three because BBC three is pink. BBC is a very good example with colours because they have their own colour for each channel that they have. BBC one is red, BBC 2 is turquoise, BBC three is pink, BBC four is dark blue and BBC NEWS is burgundy. The reason being why that colour is a limitation is because if any other channel uses these colours it will confuse the audience because these channels have already branded themselves with these colours therefore this is restriction for other idents for other channels to use these colours.Another example of colour is on MTV Hits ident because the colour on the ident below is very bright to attract the audience attention.
Aspect Ratio
Aspect ratio is the width an the height of the ident. The main ratio now is 16:9 because that is everyone's everyday view and because most people in the modern era have wide HD TV screens therefore the 16:9 is perfect because it fits the whole ident on screen, whereas if you had a 4:3 ratio it would be too small and won't be able to fit all the information that is needed in the ident on screen because it would look like a small box. However 4:3 was perfect before the modern televisions were invented because before people use to have block TV's with a small screen, therefore the 4:3 didn't matter at the time. The reason why it is limitation is because it has to compete with other idents and show that they have the perfect ratio fitting their whole ident on screen without cutting anything out.
Typography
Typography is also very important because sometimes it has so much more meaning that the actual graphics. Typography contains the colour, style, font and size. Typography can be a limitation because it depends on what colour or style of text they use; they have to be really careful because it might look like another channels ident and that wouldn't be good for the marketing, brand loyalty and appealing to the audience because if you have and ident for a channel that has the tone of parody but the colour of that ident is burgundy and the same font and style like BBC news, you would be attracting the wrong target audience to your channel. An example of this is BBC three, the reason why the word 'three' is in lower case is because it is referring to the target audience. BBC three target audience is 16-34 years old therefore the lower case 'three' is relating to the younger side of the target audience and the type of programs they show that contains adult content targets the adult side of the target audience.
Resolution
Resolution is about the idents visuals becoming more appealing to the viewers and for the ident to becoming more up to date with the modern era because of the fact technology has improved and become more creative therefore the audiences want to see more creative and interesting things. The reason why resolutions are limitations is because it shows every detail that the ident has which could be time consuming and would take the focus that the audience has on the channel logo because they would be more interested in the graphics.
Size
Size is important especially with typography because you wouldn't want the logo to be to small and the graphics to be big because the audience will lose focus and focus more on the graphics. Also the viewers have to know what channel they are watching therefore if the size is too small they wont be able to recognise the channel therefore that is defeating appealing to the audience and consistency. However you dont want the size to be to big because if you want to add graphics in you wouldn't be able to because there will be no space. A good example of this would be nickelodeon because it's in 3D and it is clear enough for the target audience to see what channel is.
Aspect Ratio
Aspect ratio is the width an the height of the ident. The main ratio now is 16:9 because that is everyone's everyday view and because most people in the modern era have wide HD TV screens therefore the 16:9 is perfect because it fits the whole ident on screen, whereas if you had a 4:3 ratio it would be too small and won't be able to fit all the information that is needed in the ident on screen because it would look like a small box. However 4:3 was perfect before the modern televisions were invented because before people use to have block TV's with a small screen, therefore the 4:3 didn't matter at the time. The reason why it is limitation is because it has to compete with other idents and show that they have the perfect ratio fitting their whole ident on screen without cutting anything out.
Typography
Typography is also very important because sometimes it has so much more meaning that the actual graphics. Typography contains the colour, style, font and size. Typography can be a limitation because it depends on what colour or style of text they use; they have to be really careful because it might look like another channels ident and that wouldn't be good for the marketing, brand loyalty and appealing to the audience because if you have and ident for a channel that has the tone of parody but the colour of that ident is burgundy and the same font and style like BBC news, you would be attracting the wrong target audience to your channel. An example of this is BBC three, the reason why the word 'three' is in lower case is because it is referring to the target audience. BBC three target audience is 16-34 years old therefore the lower case 'three' is relating to the younger side of the target audience and the type of programs they show that contains adult content targets the adult side of the target audience.Resolution
Resolution is about the idents visuals becoming more appealing to the viewers and for the ident to becoming more up to date with the modern era because of the fact technology has improved and become more creative therefore the audiences want to see more creative and interesting things. The reason why resolutions are limitations is because it shows every detail that the ident has which could be time consuming and would take the focus that the audience has on the channel logo because they would be more interested in the graphics.
Size
Size is important especially with typography because you wouldn't want the logo to be to small and the graphics to be big because the audience will lose focus and focus more on the graphics. Also the viewers have to know what channel they are watching therefore if the size is too small they wont be able to recognise the channel therefore that is defeating appealing to the audience and consistency. However you dont want the size to be to big because if you want to add graphics in you wouldn't be able to because there will be no space. A good example of this would be nickelodeon because it's in 3D and it is clear enough for the target audience to see what channel is.
Task 2a - Opportunities
Creation of corporate identity
In this advanced time and age TV stations are no longer limited to just a single nation. Therefore idents is there to help TV channels in different locations around the world. The idents are consistency through different channels for an example BBC one ident helps the channel to gain identity for itself and to gain audiences attention towards their online websites for an example BBC i player this is important because they have to gain identity for their channel on TV and online.
The ident is the channel's brand; having this is very important because it influences users to become and remain loyal to the channel, referring back to BBC it makes the audience become familiar with the logo therefore they will automatically know what channel it is, therefore the viewers are most likely to watch that channel again and become immune to it.
Creation of tone
Creation of tone is the feeling of the ident and what feelings does the idents come across as to the target audience, where is parody, scary, terrifying, loving etc. This is very important because it refers to how the target audience feel about the ident and must be very clear otherwise the audience might become confused therefore the identity of the channel and the tone are both opportunities and they both have to be consistent. For an example the ident for ;sumo.com' is animation all the time, which is consistent throughout the suit of idents and the tone of the idents are parody because they want to make their target audience laugh.
Encouragement of brand loyalty
Encouragement of brand loyalty is to do with the visuals that the target audience see, which has to be consistent therefore it reminds the target audience of your channel and makes them watch the channel frequently. An example of this is BBC one from 2002 - 2006. This ident was for BBC one for 4 years but the ident was interesting and creative because it included all the aspects that BBC one contain. Also all the clips of the actors doing different things were in slow motion to make the audience know and take in what their doing and so the ident is long enough until the voice over is finished.
Branding of content
An ident can focus on the information of the channel (the aspects of what the channel contains) of the visual (the graphics of the channel). Branding of content is the identity of a particular program on that channel which belongs to specific channel. So the ident uses that TV channel in their ident to promote it, therefore branding of content is revolved around marketing because using that program in the ident not just promotes the channel but it promotes the program itself as well. For an example BBC 5 main program that they promoted in their ident was Big Brother. In this ident tools form themselves together to form the Big Brother logo to promote that program individually and then changes into the BBC 5 logo to promote the channel.
Appeal to target audience
Appeal to target audience is another opportunity. Appealing to the target audience is important because by watching the ident the audience will know what the channel is about. An example of this is Cartoon Network. The reason why Cartoon Network appeals to their target audience is because in their idents they have the characters from different programs in it and it is very colorful and lively. Cartoon Network also has brand loyalty because 2:09 the ident speaks about adventure and inviting the audience in to go on an adventure with them. This reflects to the target audience because the audience is children, which are intrigued to go on adventures therefore they will watch that channel.
In this advanced time and age TV stations are no longer limited to just a single nation. Therefore idents is there to help TV channels in different locations around the world. The idents are consistency through different channels for an example BBC one ident helps the channel to gain identity for itself and to gain audiences attention towards their online websites for an example BBC i player this is important because they have to gain identity for their channel on TV and online.
The ident is the channel's brand; having this is very important because it influences users to become and remain loyal to the channel, referring back to BBC it makes the audience become familiar with the logo therefore they will automatically know what channel it is, therefore the viewers are most likely to watch that channel again and become immune to it.
Creation of tone
Creation of tone is the feeling of the ident and what feelings does the idents come across as to the target audience, where is parody, scary, terrifying, loving etc. This is very important because it refers to how the target audience feel about the ident and must be very clear otherwise the audience might become confused therefore the identity of the channel and the tone are both opportunities and they both have to be consistent. For an example the ident for ;sumo.com' is animation all the time, which is consistent throughout the suit of idents and the tone of the idents are parody because they want to make their target audience laugh.
Encouragement of brand loyalty
Encouragement of brand loyalty is to do with the visuals that the target audience see, which has to be consistent therefore it reminds the target audience of your channel and makes them watch the channel frequently. An example of this is BBC one from 2002 - 2006. This ident was for BBC one for 4 years but the ident was interesting and creative because it included all the aspects that BBC one contain. Also all the clips of the actors doing different things were in slow motion to make the audience know and take in what their doing and so the ident is long enough until the voice over is finished.
Branding of content
An ident can focus on the information of the channel (the aspects of what the channel contains) of the visual (the graphics of the channel). Branding of content is the identity of a particular program on that channel which belongs to specific channel. So the ident uses that TV channel in their ident to promote it, therefore branding of content is revolved around marketing because using that program in the ident not just promotes the channel but it promotes the program itself as well. For an example BBC 5 main program that they promoted in their ident was Big Brother. In this ident tools form themselves together to form the Big Brother logo to promote that program individually and then changes into the BBC 5 logo to promote the channel.
Appeal to target audience
Appeal to target audience is another opportunity. Appealing to the target audience is important because by watching the ident the audience will know what the channel is about. An example of this is Cartoon Network. The reason why Cartoon Network appeals to their target audience is because in their idents they have the characters from different programs in it and it is very colorful and lively. Cartoon Network also has brand loyalty because 2:09 the ident speaks about adventure and inviting the audience in to go on an adventure with them. This reflects to the target audience because the audience is children, which are intrigued to go on adventures therefore they will watch that channel.
Evaluation of suit of ident
MTV Base ident 1
MTV Base ident 2
MTV Base ident 3
MTV Base ident 4
These are our sweet of idents, our theme is futuristic because in one of our idents there are speakers moving by themselves along with headphones, therefore that is a sign of the future because things are moving without anyone touching them (stop motion). The tone of idents are retro, excitement and unusual. The unusual links back to the speakers moving by themselves. The retro links to the colours and effects, reason why there is a lot of paint and colours is to link back to the target audience (12-15) because it relates to their childhoods. Our brand identity is speakers because in each one of our idents there is speakers to represent the base and the base refers back to the channel ( MTV Base). Older teens dancing tot he music in their own style refers back to ident 4 when the teenagers are dancing to the music. There all slow motion because its giving off the effects that they don't want this moment to end.
MTV Base ident 2
MTV Base ident 3
MTV Base ident 4
These are our sweet of idents, our theme is futuristic because in one of our idents there are speakers moving by themselves along with headphones, therefore that is a sign of the future because things are moving without anyone touching them (stop motion). The tone of idents are retro, excitement and unusual. The unusual links back to the speakers moving by themselves. The retro links to the colours and effects, reason why there is a lot of paint and colours is to link back to the target audience (12-15) because it relates to their childhoods. Our brand identity is speakers because in each one of our idents there is speakers to represent the base and the base refers back to the channel ( MTV Base). Older teens dancing tot he music in their own style refers back to ident 4 when the teenagers are dancing to the music. There all slow motion because its giving off the effects that they don't want this moment to end.
Wednesday, 25 January 2017
Task 1B - Design and Purpose of Idennts report
- Design: density of information; space and time; screen tempo; interaction with viewers; information-led; entertainment-led
Purpose: identity; branding; marketing; packaging and re-packaging; scheduling; segmentation within scheduling
The design of an ident is how it appeals to the audience, therefore it involves space and time, interaction with viewers, information led and entertainment led. All these aspects are within the design of the ident and the design has to suit their channel's target audience.
Pixar Ident
Pixar is a logo ident for Disney which is for children. The channel Disney contains children programs such as monster inc, That's so Raven etc therefore they made the ident more for children however it was simple. The ident is in 3D which is what they have upgraded because before it was 2D and the lamp hops in to the screen and bounces on the 'I' and replaces it. Then the screen goes dark leaving only the lamp shining. This related to children because they will always have a night lamp by there side when it's bedtime and they are trying to relate to them saying they should watch where they are most contented. The ident is 12 seconds long because you wouldn't want it to long because children will get bored and the pace was a normal pace within the camera but the movement of the lamp was fast pace.
SBTV Ident - (Information led & Identity)
SBTV Ident is to represent their channel where they play music. The way the represent this in the ident is that its starts of with the logo on top the speaker and the shot moves and statics out when the base comes through, then it shows the logo on a microphone meanwhile you will see play signs flying around to show you should always keep playing. This ident is 14 seconds long the pace is quick and fast to represent the music and contains beat editing. colours are plain different shades of grey as speakers and microphones look like. The typography of the loco is different and slanted so it catches the audience eye and that it looks unusual to fit in with the type of genre hey play as well.
Information Led - Information led is the opposite to entertainment led. An ident either will focus more on the entertainment or focuses more on an specific purpose where as they will make the ident with less entertainment but more information on what the viewers are about to see. SBTV is an example of information led because it quite simple with having the logo on speakers or a microphone to give the audience information that this channel has beats and singing within it. Instead of having people perform or making beats they chose to give the information through the equipment.
Identity - Identity is showing what that channel is and who the channel is. SBTV used identity because in every shot they stated that it was 'SBTV' with the same typography, which will never change because that is their typography image.
MTV Hits Ident (Segmentation of scheduling, Space & Time, Entertainment led)
MTV Hits ident is to represent their channel, which is all about music. However MTV Hits have different genres of music and different type of artists on their channel and that is revealed withing their ident. The ident is very content and shows the different type of genres and artists, e.g. At 0.37 it shows that they have band artists on their channel because there if four animations singing and it also shows there is always a lead singer in the band because in the ident the lead singer enlarges. Another example is 0.48 shows that they have duets and hip hop music on their channel. The colours are very bright therefore it is eye catching to the audience, pace is normal not to slow but not to fast; you can see what is happening. The ident is 1 minute long which is longer than usual but that is why they have added a lot of eye catching aspects so the audience doesn't become bore but intrigued.
Entertainment led - Entertainment led is opposite to information led as explained on example two. MTV Hits is entertainment led because it focused more on the entertainment, interaction with audience more than the information. The animation didn't shape out as the logo MTV Hits but the logo was always in the left hand corner and always come to the middle at the end of the ident. They focused on entertainment because there is a lot of animation representing people singing and what type of music and singers are going to be on this channel.
Nickelodeon Ident - (Marketing, Interaction with viewers)
This particular Nickelodeon ident is perfect to show what re branding the channel is. Below is a normal Nickelodeon Ident which is a children's/ young teenager channel. The colours are very bright therefore it is eye catchy and the pace is quite fast. The ident shows different programs they show on Nickelodeon such as Spongebob Squarepants, Teenage Mutant Ninja Turtles, Kun Fu Panda etc. The ident is 35 seconds long which is short but just long enough to show the children what the channel has in store for them.
Marketing - Marketing is when your trying to advertise a particular product and sell it to their target audience. Nickelodeon uses marketing because it puts the faces of each character from different programs that are shown on that channel. They show different characters from Spongebob and Ninja turtles to sell the programs to the audience to make the audience want to watch it more now that they have seen their faces. This links to interaction with viewers because their reminding the audience about their favorite characters from different shows on Nickelodeon leaving the audience wanting more.
BBC One ident (Branding)
Branding - Branding is what identifies your channel to your target audience and they do this through their idents that represent their channel. The branding has to be eye catching to their target audience and unique therefore the viewers will remember that it's your channel. BBC One concept was circles and they are creative with it. For an example this ident has hippos swimming and forms a circle at the end with the logo of BBC one in the middle, which is always consistent about this channel; they will always form a circle at the end of the ident and have the logo in the middle, this is brand loyalty.
BBC Three ident (RE-Branding, Screen Tempo)
Re-branding - Re-branding means changing the whole appearance of the channel's ident to fit the characteristics that the channel has now. This could mean seasonal, for an example when it is Halloween or Christmas the idents will change to fit that aspect. Or the channel could re-brand to be up to date and to be more trendy. BBC Three re-branded their channel before the channel became instinct and moved onto online. The BBC Three logo used to be in all capitals and it use to be blue. Considering that BBC three has a young target audience they re-branded themselves and changed the capitals to lower case because that relates to a younger crowd that most likely wouldn't use capitals. Also the reason why they changed the background to pink is because the pink is more brighter than blue and makes the 'BBC three' stand out more.BBC Three ident re-branded and in 2016 the ident was more creative; still with the colour pink with a grey background to make the pink stand out more. Their is animations to show what type of programs come on BBC three, such as entertainment and it also was showing that it was online as well; showing that you could listen to it on your iPad at 0.10.
Evaluation
From what I
have researched every ident for different channels are different in their own
unique way. For an example the typography on 'BBC One' is actual letters in the
middle of the screen to inform the target audience on what channel they are
watching, whereas 'BBC three' has letters for the 'BBC' itself but three blocks
(rectangles) to represent the number 3. This shows creativity and also shows
that typography is a limitation because everyone can have actual letters but
BBC three used shapes and animation. Therefore the audience will know that
their identity is different from the others.
However I've
noticed that some idents don't really focus on the entertainment but more on
the information that links with marketing. Such as SBTV, this channel has no
animation or people moving in their ident, it just has the logo bouncing on
speakers to show that there are amazing god base beats involved with this
channel. Also showing the logo on the microphone to show it involves singing as
well. This links back to identity because the logo is in every shot.
It is clear to
me that idents are made for different purposes, where it's made for
entertainment led to get their target audience to enjoy it more, or making more
profit through marketing, or making their ident more trendy to fit in this day
and time by re-packaging.
Tuesday, 3 January 2017
Idents
Task 1
Task 2
Pixar Ident
Pixar is a logo ident for Disney which is for children. The channel Disney contains children programs such as monster inc, That's so Raven etc therefore they made the ident more for children however it was simple. The ident is in 3D which is what they have upgraded because before it was 2D and the lamp hops in to the screen and bounces on the 'I' and replaces it. Then the screen goes dark leaving only the lamp shining. This related to children because they will always have a night lamp by there side when it's bedtime and they are trying to relate to them saying they should watch where they are most contented. The ident is 12 seconds long because you wouldn't want it to long because children will get bored and the pace was a normal pace within the camera but the movement of the lamp was fast pace.
SBTV Ident
SBTV Ident is to represent their channel where they play music. The way the represent this in the ident is that its starts of with the logo on top the speaker and the shot moves and statics out when the base comes through, then it shows the logo on a microphone meanwhile you will see play signs flying around to show you should always keep playing. This ident is 14 seconds long the pace is quick and fast to represent the music and contains beat editing. colours are plain different shades of grey as speakers and microphones look like. The typography of the loco is different and slanted so it catches the audience eye and that it looks unusual to fit in with the type of genre hey play as well.
MTV Hits Ident
MTV Hits ident is to represent their channel, which is all about music. However MTV Hits have different genres of music and different type of artists on their channel and that is revealed withing their ident. The ident is very content and shows the different type of genres and artists, e.g. At 0.37 it shows that they have band artists on their channel because there if four animations singing and it also shows there is always a lead singer in the band because in the ident the lead singer enlarges. Another example is 0.48 shows that they have duets and hip hop music on their channel. The colours are very bright therefore it is eye catching to the audience, pace is normal not to slow but not to fast; you can see what is happening. The ident is 1 minute long which is longer than usual but that is why they have added a lot of eye catching aspects so the audience doesn't become bore but intrigued.
BBC News Ident
BBC News Ident is to represent their news channel. The ident is very simple because of the target audience their are aiming at. Their target audience is adults not children or young teenagers who will most likely become bored. The ident is very simple and plain with a news backing track playing. It starts of from inside of the world coming out to seeing the actual world with a map faintly in the background. The reason for this is to let their audience know that their news is global not just international. The colours are plain which are white and red and the pace is a normal pace because it's not meant to be exciting as the children programs.
Nickelodeon Ident
This particular Nickelodeon ident is perfect to show what re branding the channel is. Below is a normal Nickelodeon Ident which is a children's/ young teenager channel. The colours are very bright therefore it is eye catchy and the pace is quite fast. The ident shows different programs they show on Nickelodeon such as Spongebob Squarepants, Teenage Mutant Ninja Turtles, Kun Fu Panda etc. The ident is 35 seconds long which is short but just long enough to show the children what the channel has in store for them.
However the Nickelodeon ident below had to change because it was Halloween so programs on Nickelodeon was spooky, which means the ident had to change because the genre of programs changed. This ident had funny skeletons dancing and ghosts as typo to spell Nickelodeon. This just proves that the ident represents the channel, if the aspects of the channel changes the ident has to
change, because the ident is a short preview of what the audience is about to see on the channel.
Task 3
Task 2
Pixar Ident
Pixar is a logo ident for Disney which is for children. The channel Disney contains children programs such as monster inc, That's so Raven etc therefore they made the ident more for children however it was simple. The ident is in 3D which is what they have upgraded because before it was 2D and the lamp hops in to the screen and bounces on the 'I' and replaces it. Then the screen goes dark leaving only the lamp shining. This related to children because they will always have a night lamp by there side when it's bedtime and they are trying to relate to them saying they should watch where they are most contented. The ident is 12 seconds long because you wouldn't want it to long because children will get bored and the pace was a normal pace within the camera but the movement of the lamp was fast pace.
SBTV Ident
SBTV Ident is to represent their channel where they play music. The way the represent this in the ident is that its starts of with the logo on top the speaker and the shot moves and statics out when the base comes through, then it shows the logo on a microphone meanwhile you will see play signs flying around to show you should always keep playing. This ident is 14 seconds long the pace is quick and fast to represent the music and contains beat editing. colours are plain different shades of grey as speakers and microphones look like. The typography of the loco is different and slanted so it catches the audience eye and that it looks unusual to fit in with the type of genre hey play as well.
MTV Hits Ident
MTV Hits ident is to represent their channel, which is all about music. However MTV Hits have different genres of music and different type of artists on their channel and that is revealed withing their ident. The ident is very content and shows the different type of genres and artists, e.g. At 0.37 it shows that they have band artists on their channel because there if four animations singing and it also shows there is always a lead singer in the band because in the ident the lead singer enlarges. Another example is 0.48 shows that they have duets and hip hop music on their channel. The colours are very bright therefore it is eye catching to the audience, pace is normal not to slow but not to fast; you can see what is happening. The ident is 1 minute long which is longer than usual but that is why they have added a lot of eye catching aspects so the audience doesn't become bore but intrigued.
BBC News Ident
BBC News Ident is to represent their news channel. The ident is very simple because of the target audience their are aiming at. Their target audience is adults not children or young teenagers who will most likely become bored. The ident is very simple and plain with a news backing track playing. It starts of from inside of the world coming out to seeing the actual world with a map faintly in the background. The reason for this is to let their audience know that their news is global not just international. The colours are plain which are white and red and the pace is a normal pace because it's not meant to be exciting as the children programs.
Nickelodeon Ident
This particular Nickelodeon ident is perfect to show what re branding the channel is. Below is a normal Nickelodeon Ident which is a children's/ young teenager channel. The colours are very bright therefore it is eye catchy and the pace is quite fast. The ident shows different programs they show on Nickelodeon such as Spongebob Squarepants, Teenage Mutant Ninja Turtles, Kun Fu Panda etc. The ident is 35 seconds long which is short but just long enough to show the children what the channel has in store for them.
However the Nickelodeon ident below had to change because it was Halloween so programs on Nickelodeon was spooky, which means the ident had to change because the genre of programs changed. This ident had funny skeletons dancing and ghosts as typo to spell Nickelodeon. This just proves that the ident represents the channel, if the aspects of the channel changes the ident has to
change, because the ident is a short preview of what the audience is about to see on the channel.
Task 3
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